Senior Associate, Strategic Marketing & Corporate Communications

The Senior Associate, Strategic Marketing & Corporate Communications is responsible for communicating with management, internal departments, clients, and vendors to coordinate overall marketing and corporate communications activities. The Senior Associate, Strategic Marketing & Corporate Communications manages and coordinates all paid initiatives on behalf of the CMI Media Group and Compas brands and sub-brands, aligned to corporate goals, including advertising, conferences, analytics, corporate measurements, marketing materials, and events.

Roles and responsibilities include, but are not limited to:

Marketing Communications

• Assess and understand industry needs, pain points, and opportunities. Includes conducting and analyzing research
• Creation of sales and marketing materials for all company brands
• Creation of sales and marketing materials for multiple departments within CMI Media Group and Compas
• Creates, implements and supports communications programs that effectively describe and promote the organization and its products including graphics, brochures, company or product fact sheets, logos, or other promotional products
• Develops and implements strategic internal marketing plans. Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly
• Makes recommendations for and supports CMI Media Group and Compas presence at conferences and industry events
• Tracking, recording and analyzing results of all marketing campaigns
• Analyze projects and determine successful campaigns versus underperformers, evident in analytics reporting
• Owns CRM and ClickDimensions tool implementation for client contacts and supports management of email sends for agency, as well as best practices for the tools’ use
• Identifying appropriate advertising channels and planning yearly corporate advertising schedules
• Building and maintaining relationships with sales reps for advertising and sponsorships; negotiating optimum opportunities, completing media buys
• Supports the WPP Vantage client survey process and platform
• Supports client pitches and RFPs through the creation of new materials, proofing content, and coordination of promotional needs
• Maintaining a weekly and Monthly competitive analysis
• Supports budget recommendations and tracking.
• Has back-end website knowledge, particularly Wordpress and Google Analytics
• Implements strategies and tactics that support the CMI Media Group and Compas brands, particularly aligned to thought leadership and recruitment goals

Events management

• Manages the strategy, budgeting, and planning for company-wide CMI Media Group and Compas events
• Oversees and coordinates logistics for events in connection with the company including executive strategy meeting, holiday party, summer party. Oversees coordination of client-facing events such as offsite meetings. Assists with or oversees client-facing promotional events such as new product launch and booth space at industry conferences.
• Supports internal and external event and meeting planning and logistics including researching venues, negotiating with suppliers, managing budget and staffing event.
• Understand strategic needs of account and sales teams. Provides feedback to vendors for items, within budget, to be used by teams.
• Attending conferences and seminars to support PR objectives and to share industry learnings for client benefit

Client Learning

• Attending conferences and seminars to support Marketing objectives and to share industry learnings for client benefit
• Assists in development of client-facing learning deliverables including The Scoop and POVs

Basic Skills

• Understanding of corporate goals and new business initiatives to provide support
• Oversight of branded promotional items for employee and company use
• Recommendation of participation in appropriate industry awards and events
• Assisting with special projects requiring PR support as needed
• Support management of department CRM and mailing lists
• Providing input for department budget and managing expenses
• Oversight of and/or management of invoicing and billing in coordination with Accounts Payable and Receivable
• Training and development of intern as needed

Requirements:

• Deep social media paid campaign knowledge
• Excellent written and verbal skills
• Self-starter, proactive, resourceful, shows leadership qualities
• Enthusiastic, creative, detail-oriented
• Background in Marketing, PR, Advertising and/or Journalism
• Experience in/understanding of social media, SEO, analytics, event planning
• Comfortable knowledge of WordPress and Google Analytics
• Comfortable networking
• Ability to meet deadlines and coordinate
• Ability to work flexibly in a fast-paced environment
• Ability to work independently, with a team, and with all levels of staff
• 4-6 years of experience

This role reports to the VP, Strategic Marketing & Corporate Communications