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Senior Associate, Strategic Marketing & Corporate Communications

Philadelphia, PA
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

The Senior Associate, Strategic Marketing & Corporate Communications is responsible for communicating with management, internal departments, clients, and vendors to coordinate overall marketing and corporate communications activities. The Senior Associate, Strategic Marketing & Corporate Communications manages and coordinates all paid initiatives on behalf of the CMI Media Group and Compas brands and sub-brands, aligned to corporate goals, including advertising, conferences, analytics, corporate measurements, marketing materials, and events.

Roles and responsibilities include, but are not limited to:

Marketing Communications

  • Assess and understand industry needs, pain points, and opportunities. Includes conducting and analyzing research
  • Creation of sales and marketing materials for all company brands
  • Creation of sales and marketing materials for multiple departments within CMI Media Group and Compas
  • Creates, implements and supports communications programs that effectively describe and promote the organization and its products including graphics, brochures, company or product fact sheets, logos, or other promotional products
  • Develops and implements strategic internal marketing plans. Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly
  • Makes recommendations for and supports CMI Media Group and Compas presence at conferences and industry events
  • Tracking, recording and analyzing results of all marketing campaigns
  • Analyze projects and determine successful campaigns versus underperformers, evident in analytics reporting
  • Owns CRM and ClickDimensions tool implementation for client contacts and supports management of email sends for agency, as well as best practices for the tools’ use
  • Identifying appropriate advertising channels and planning yearly corporate advertising schedules
  • Building and maintaining relationships with sales reps for advertising and sponsorships; negotiating optimum opportunities, completing media buys
  • Supports the WPP Vantage client survey process and platform
  • Supports client pitches and RFPs through the creation of new materials, proofing content, and coordination of promotional needs
  • Maintaining a weekly and Monthly competitive analysis
  • Supports budget recommendations and tracking.
  • Has back-end website knowledge, particularly Wordpress and Google Analytics
  • Implements strategies and tactics that support the CMI Media Group and Compas brands, particularly aligned to thought leadership and recruitment goals



Events management

  • Manages the strategy, budgeting, and planning for company-wide CMI Media Group and Compas events
  • Oversees and coordinates logistics for events in connection with the company including executive strategy meeting, holiday party, summer party. Oversees coordination of client-facing events such as offsite meetings. Assists with or oversees client-facing promotional events such as new product launch and booth space at industry conferences.
  • Supports internal and external event and meeting planning and logistics including researching venues, negotiating with suppliers, managing budget and staffing event.
  • Understand strategic needs of account and sales teams. Provides feedback to vendors for items, within budget, to be used by teams.
  • Attending conferences and seminars to support PR objectives and to share industry learnings for client benefit



Client Learning

  • Attending conferences and seminars to support Marketing objectives and to share industry learnings for client benefit
  • Assists in development of client-facing learning deliverables including The Scoop and POVs



Basic Skills

  • Understanding of corporate goals and new business initiatives to provide support
  • Oversight of branded promotional items for employee and company use
  • Recommendation of participation in appropriate industry awards and events
  • Assisting with special projects requiring PR support as needed
  • Support management of department CRM and mailing lists
  • Providing input for department budget and managing expenses
  • Oversight of and/or management of invoicing and billing in coordination with Accounts Payable and Receivable
  • Training and development of intern as needed



  • Deep social media paid campaign knowledge
  • Excellent written and verbal skills
  • Self-starter, proactive, resourceful, shows leadership qualities
  • Enthusiastic, creative, detail-oriented
  • Background in Marketing, PR, Advertising and/or Journalism
  • Experience in/understanding of social media, SEO, analytics, event planning
  • Comfortable knowledge of WordPress and Google Analytics
  • Comfortable networking
  • Ability to meet deadlines and coordinate
  • Ability to work flexibly in a fast-paced environment
  • Ability to work independently, with a team, and with all levels of staff
  • 4-6 years of experience



This role reports to the VP, Strategic Marketing & Corporate Communications






Philadelphia, PA
19103 USA



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