Marketing Campaign Specialist

Purpose & Core Values

The primarypurpose of any position is to assist Community Choice Credit Union to live out our purpose: we believe in helping our neighbors achieve the life they desire. A key component of this purpose is to provide outstanding service to both internal and external members by living our core values.

Position Summary

The Marketing Campaign Specialist supports the effective execution of marketing campaigns, with a special emphasis on email marketing. Think compelling subject lines and punchy conversational copy that generates conversions.

Core Competencies

• Core Values:
  1. Committed: We are committed to serving Michigan guided by the principles that underlie the credit union movement of service, integrity, and respect for every human being.
  2. Charitable: We Give Big every day to our membership, our communities, and each other. We are dedicated to supporting Michigan by giving our time and services to the communities we serve.
  3. Credible: We are our Members' trusted financial advisors; each Team Member plays an integral role in the well-being of our Members' financial lives and the success of Community Choice Credit Union.
  4. United: We are a Team. We unite to achieve success, celebrate success, and continually improve the service we provide to our members, our communities, and each other.

• Adaptability/Initiative: Adjusts quickly and effectively to changing conditions and demands, views change as a necessary and inevitable aspect of organizational life as well as an opportunity to learn new things. Is able to take on a variety of different tasks and roles in the organization. Can move in a relatively seamless manner from one task or focus to another and can fill in for other team members when they are absent or are experiencing work overload. Looks for new and productive ways to make an impact/value to the organization and/or team. Demonstrates a positive attitude when faced with organizational change and generates constructive feedback for continuous improvement. Demonstrates a professional demeanor.

Position Competencies

1. Communication: Communicates effectively and appropriately. Uses good judgment and an inviting approach to communicate to either members or team members in the most effective way, while ensuring compliance with all guidelines and confidentiality. Speaks in a clear and credible manner, selecting the right tone for the situation and audience, consistently whether it's via phone, email, chat, and/or in person. Listens, asks questions, and allows others to share their story.

2. Organizational Skills: Demonstrations ability to organize workload, manage time and resources, and schedule and prioritize projects.

3. Role Mastery of Essential Duties: Able to perform essential duties as outlined in job description. Contributes productivity and value within role. Is willing to learn and improve performance.

1. Writes compelling and concise email content to support marketing campaigns. Demonstrates ability to write conversational copy with a touch of wit and humor.
2. Optimizes subject lines and calls to action to drive engagement. Reviews email metrics and makes continuous improvements.
3. Supports ad-hoc email marketing requests including event invitations, market-specific outreach, and special short-term offers.
4. Partners with creative team and agency to develop compelling email designs that are equal parts attractive and effective.
5. Partners with member experience team to review click through destinations and ensure landing pages support the call to action.
6. Collaborate with Marketing Manager and Senior Campaign Specialist to develop campaign briefs, copy samples and creative recommendations on assigned campaigns.
7. Build campaign task boards in Monday.com, working with leadership to plan appropriate timelines and resources.
8. Procures target lists through our MCIF or submit data requests to our system owners and data analysts. Sets up emails, audiences and schedules within system.
9. Coordinates partner and CUSO marketing campaigns. Adapting partner content to fit the Community Choice brand and working with partners and SMEs to ensure compliance and accuracy.
10. Contributes to the execution of departmental business plan and all-team objectives.
11. Lends copy writing skills to other creative projects.
12. Opportunity to participate in organizational project teams to provide marketing services and capture requirements for marketing team.
13. Willing to flex into other skillsets as needed. Variety is the spice of marketing.

Job Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirement listed below are representative of the knowledge, skill, and/or ability necessary for this position.

Reasonable Accommodations

The physical and mental demands are representative of those that must be met by an employee to successfully perform the essential functions of their job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job requirements, physical demands and do so within our work environment.

Education

High School Diploma - Required

Associate's Degree - Preferred

Experience

Two or more years of similar or related experience

Skills & Abilities

• Strong technical aptitudes
• Proficient in Microsoft Excel
• Experience working with marketing project management software (Monday.com, Basecamp, etc)
• Experience using an MCIF or CRM
• Demonstrated ability to write compelling and concise email content
• Understanding of or interest in financial products and services

Mental Demands

The team member must be able to read and interpret documents or instruments, understand and/or follow complex written and oral instructions, make decisions, recall multiple policies or procedures, resolve problems or unique circumstances in a timely and efficient manner, be able to express oneself clearly and/or concisely, perform mathematical functions, and handle multiple, concurrent tasks. Must be able to remain calm and professional at all times, understanding that members may express emotional frustration when the credit union cannot meet their specific requests.

Physical Demands

While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

General Statement

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills, or working conditions.