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Manager, Digital Marketing Communications - Acquisition

Comcast Philadelphia, PA
  • Posted: October 03, 2019
  • Full-Time

Comcast brings together the best in media and technology\. We drive innovation to create the world's best entertainment and online experiences\. As a Fortune 40 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines\. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting\-edge products and services to life for millions of customers every day\. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast\-forward your career at Comcast\.
**Job Summary:**
The Manager, Digital Marketing Communications - Acquisition, is responsible for managing the development and execution of all Digital Acquisition display advertising that will run on desktop and mobile\.
The ideal candidate is a driven performer who has experience managing, executing & deploying campaigns, gathering inputs from multiple stakeholders and providing critical thinking to optimize results\. The individual needs to have a strong background driving ROI based campaigns, with both a creative eye and deep executional experience\.
**Core Responsibilities:**
\- Identify messaging & creative to effectively brief ad agencies, driving Acquisition \(general market & re\-targeting\) digital campaigns in market
\- Partner with Divisions & MarCom Director to challenge champion campaigns and elevate performance through the Test & Learn environment
\- Serve as a digital subject matter expert for MarCom, advising on digital campaign best practices
\- Develop creative for strategic partnership initiatives and xfinity\.com traffic\-driving tentpoles
\- Work with ad agencies to understand unique marketing trends in the creative & reporting digital space\.
\- Stay connected to Divisional results and identify MarCom opportunities to drive results\.
\- Develop and manage monthly results newsletter, in partnership with agencies and key stakeholders
\- Demonstrate working knowledge of ad tech platforms, including but not limited to DCO ad servers
\- Secure all stakeholder approval \(including legal\) on all messaging and digital assets\.
\- Manage all budgets and timelines to ensure all projects are delivered on time, to spec and on budget\.
\- Drive analysis of all MarCom digital activities; distills digital results and insights for senior leadership discussions\.
\- Leverage data and tools from Omniture, AAM and Test & Learn at a high level to elevate learnings and insights, as needed
\- Consistent exercise of independent judgment and discretion in matters of significance\.
\- Regular, consistent and punctual attendance\. Must be able to work nights and weekends, variable schedule\(s\) as necessary\.
\- Other duties and responsibilities as assigned\.
**Job Specification:**
\- Bachelors Degree or Equivalent
\- Generally requires 6\-9 years related experience
\- Results\-oriented, self\-starter with an entrepreneurial spirit and embraces innovation
\- Shows sound judgement with regards to strategy and creative, insights & data
\- Understands a sales\-driven culture and is hyper focused on acquiring new customers while maintaining brand health\.
\- Easily adapts to change
\- Strong writing skills, especially for creative briefs & results reporting summaries
\- Excellent communication skills \- for presenting, providing creative feedback, driving result summaries
\- Highly organized and able to handle multiple projects simultaneously
\- Eye for detail and the ability to ensure projects of any scale are delivered on time including initiatives involving multiple stakeholders
\- Deep experience in digital creative production
\- Consensus building skills to align various stakeholders \(MarCom, Marketing Strategy, Divisions, Legal, Agencies\)
\- Proficient knowledge of HTML5, Omniture, AAM preferred
**Employees at all levels are expect to:**
\- Understand our Operating Principles; make them the guidelines for how you do your job
\- Own the customer experience\-think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
\- Know your stuff\-be enthusiastic learners, users and advocates of our game\-changing technology, products and services, especially our digital tools and experiences
\- Win as a team\-make big things happen by working together and being open to new ideas
\- Be an active part of the Net Promoter System\-a way of working that brings more employee and customer feedback into the company\-by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
\- Drive results and growth
\- Respect and promote inclusion and diversity
\- Do what's right for each other, our customers, investors and our communities
Comcast is an EOE/Veterans/Disabled/LGBT employer



Philadelphia, PA
19133 USA

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