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Marketing Specialist

Columbia Systems International of South Carolina Columbia, SC
  • Posted: over a month ago
  • $16 Hourly
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

Marketing Specialist Job brief We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing specialist should be a competent professional able to grasp customer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities * Plan, execute, and measure digital & print marketing strategy and campaigns. * Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) * Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts * Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail) * Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies * Undertake individual tasks of a marketing plan as assigned * Communicate with salespeople and assist with territory marketing initiatives * Support sales and customer events: trade shows, open houses, lunch and learns, team meetings and events, etc. * Liaison between sales and corporate as needed

Requirements * Design promotional flyers and digital graphics for social media * Design and implement an effective B2B social media strategy that drives traffic to our website and increases awareness and interest in our company * Manage marketing support and relationships with vendors * Proven experience as marketing specialist or similar role * Thorough understanding of marketing elements (including traditional and digital marketing such as (Social media etc.) and market research methods * Demonstrable experience in marketing data analytics and tools * Solid computer skills, including MS Office, marketing software (Adobe Creative Suite) and applications (Web analytics, Google Adwords etc.) * Knowledge of HTML, CSS and web development tools desired. * Well-organized and detail oriented * Exceptional communication and writing skills * Commercial awareness partnered with a creative mind * BSc/BA in marketing, communications or equivalent

Job Type: Full-time

Education:

Bachelor's (Required)

Benefits:

Health insurance

Dental insurance

Vision insurance

401(k)

This Job Is Ideal for Someone Who Is:

Dependable -- more reliable than spontaneous

Achievement-oriented -- enjoys taking on challenges, even if they might fail

Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction

Self-motivation -- motivated to do or achieve without needing pressure from others

Columbia Systems International of South Carolina

Why Work Here?

Address

825 Garland Street Columbia SC 29201
Columbia, SC
USA

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