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Lead Product Marketing Manager (Remote)

Classy Denver, CO
  • Posted: over a month ago
  • Full-Time
Job Description

About the role:

Classy is looking for an elite SaaS product marketer to help drive growth in our enterprise market. Classy is a leader in online and mobile fundraising technology for nonprofits. We're a fast growth company supporting organizations addressing the world's most compelling causes. You'll help define Classy's market differentiation, position Classy products to the enterprise market, create go to market campaigns, customer communications, and materials that will propel aggressive sales growth goals year after year - getting more money to organizations improving the world. Internally, you will own messaging and be the force of cross-organizational communication between sales, marketing, customer success, services and product teams. 

In this role you will:

  • Establish and refine customer insights, product differentiators, and messaging for the enterprise nonprofit market. And use that info to create helpful materials for the sales team and for prospective customers across the customer journey
  • Plan and execute product launches across the organization to increase leads. Develop and execute product launch campaigns, covering messaging, collateral creation, customer communications, and internal training.
  • Create a content strategy, deliver and constantly refine relevant content on our website  
  • Create interesting and informative content to host several webinars, contribute to our blog, and speak at multiple conferences per year
  • Create thought-leadership material for white papers, campaign elements, presentations, and webinars to generate new leads
  • Conduct competitive analysis and win/loss assessments to understand opportunities in the enterprise market
  • Drive our enterprise Go To Market strategy including pricing, packaging, and positioning or our current offerings and bringing new offerings to market to drive demand and additional value to our customers
  • Compile and assimilate customer, competitive, and industry insights, and partner with product management to create business cases and requirements for new products and features
  • Contribute to better company wide understanding of enterprise nonprofit customer needs and desires

What you bring (Required):

  • Customer-focused: tenacious about peeling the layers to understand customer behaviors, barriers, and beliefs and passionate about delighting customers at every touch point
  • Accountability: A clear track record and commitment to delighting customers and driving results, through rapid iteration and learning
  • Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution
  • Strong facilitation and influencing skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, distributed and fast-moving environment
  • Expected to be able to deal with ambiguity and rapidly changing (and growing) priorities
  • Strong oral and written communication skills
  • High energy & positive mindset with a "can do", solution-oriented attitude
What would be awesome to have (Preferred):
  • 8+ years of experience in product marketing role preferably in:
    • B2B Product Marketing
    • 5+ years in an Enterprise specific role
    • Experience with fundraising, working with a foundation-related team, or engaged in a similar role that gave you deep knowledge of market trends and customer needs of nonprofit fundraisers
  • Strong marketing experience, defining and driving new programs, campaigns, and initiatives toward launch.
  • Experience working directly with technical teams to build and launch new marketing products.
  • Experience in pricing and monetization for SaaS businesses
  • Experience managing cross channel integrated marketing campaigns 
  • Experience with marketing automation tools such as Marketo or HubSpot

Our amazing perks!

  • Unlimited paid time off (PTO)
  • Generous company holiday schedule
  • 10 half-day Fridays annually
  • 20 hours of paid volunteer time off
  • Monthly parking pass, public transit pass, or ride-share allowance 
  • Pet-friendly office
  • Generous parental leave benefits
  • Annual stipend for professional & personal development 
  • Fitness membership discounts
  • Monthly employee development courses
  • Expansive office in downtown San Diego overlooking Petco Park and the ocean

About Classy
Classy is a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Based in San Diego, CA, Classy is trusted by organizations of all sizes, from the fastest-growing nonprofits like Team Rubicon and The Trevor Project, to some of the world's largest social organizations, such as The Salvation Army, Robin Hood Foundation, and Shriners Hospitals for Children. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit or follow Classy on Twitter @Classy.

Dedication to Diversity
Classy is working toward building a more diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work.



Denver, CO

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