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Advertising Specialist - (Remote available)

Change Media Group Grand Rapids, MI

  • Posted: 12 days ago
  • $55,000 to $65,000 Yearly
  • Full-Time
  • Benefits: dental, medical, 401k
Job Description

Want to do good and make the world a fairer, more equitable, more just place? We want you.

Change Media Group (CMG) has crafted, written, designed, and produced creative for more than 100 winning campaigns across America. CMG’s videos and groundbreaking creative have helped Presidents, Governors, Members of Congress, and some of the country’s most effective progressive organizations engage communities, persuade people, and turn out voters. These campaigns and victories have delighted viewers and have led to concrete real-world change. CMG seeks highly motivated applicants for employment as an Advertising Specialist to become an integral part of our team!

The Advertising Specialist is responsible for placing and tracking advertising buys across various platforms and vendors – this includes Google, Facebook, Hulu, Comcast, YouTube, and more. Many of these projects will involve organizing ad buys for candidates and organizations at the local, state, and federal levels. This requires continually optimizing each program using highly targeted lists and persuasive creative. These advertising programs help achieve progressive wins across the nation.

This person works closely with all members of the CMG team and will report to the Director of Advertising Operations. This position can be based in the Metro Detroit, MI office; the Grand Rapids, MI office; or remote.


  • Utilizing Programmatic Buying and Real-Time Bidding for persuasion and GOTV efforts using video, display, and social media.

  • Running effective and efficient Search Campaigns.

  • Managing multi-district, multi-goal programs across the US.

  • Tracking spends and reporting progress to clients.

  • Working with vendors to execute TV, Billboard, Print and other media buys.

  • Preparing strategies for and running Fundraising and Lead Acquisition ads across platforms.


  • 1+ years professional experience running digital marketing campaigns with a focus on Facebook Business Manager, Google Ads, Demand Side Platform Auction Buying and/or Search Engine marketing. 

  • Ability to optimize ads based on performance, lead generation, or persuasion efforts through testing and reporting.

  • Highly skilled in Excel.

  • Customer-focused, quantitative, ambitious, organized.

  • Ability to work independently and organize workload efficiently.

  • Proven ability to manage multiple projects at a time while paying strict attention to detail.

  • Understanding of current issues in progressive politics and economic justice.

  • Strong written and verbal communication skills.

  • High level of technical and digital literacy and desire to solve technical problems as they arise.

  • Ability to work at a fast pace with a high level of accuracy while meeting deadlines.

  • Ability to work across lines of difference and demonstrated cultural competency.


  • Compensation depends on experience and is highly competitive. Compensation range of $55,000 to $65,000. We have a progressive benefits package matched by few companies or organizations; it includes:

  • 100% employer-paid health care and dental

  • Unlimited vacation policy. We care about results, outcomes, and sustainability.

  • Education reimbursements for higher education and graduate programs.

  • Yearly stipends for training programs and conferences.

  • Healthy food and snacks provided in the office.

  • Computer and sit/standing desk provided.

  • Industry leading profit sharing so we all do well by doing good and serving clients effectively. Profit sharing during election years for this role is often 20% or more of annual salary.

  • After 6 months, a 6% employer 401(k) match.

How to Apply: Submit resume and cover letter on ZipRecruiter under the Change Media Group job advertisement for “Ads Strategist”. No phone calls, please.

Change Media Group is an equal opportunity employer and does not discriminate based on race, color, religion, gender, gender identity or expression, pregnancy, sexual orientation, age, national origin, marital status, citizenship, disability, veteran status, or any other protected characteristic as established under law. We highly value diversity because we strongly believe that a diverse, vibrant team can better shape creative solutions to difficult problems. People from all backgrounds are encouraged to apply.


Company Description
Change Media Group is a digital advertising and creative agency that harnesses the power of data & design to drive results, make an impact, and win. We provide clients with hands-on service, using the latest in data and technology to achieve measurable results.

Change Media Group

Why Work Here?
Awesome leadership, amazing benefits, and cool place to work!

Change Media Group is a digital advertising and creative agency that harnesses the power of data & design to drive results, make an impact, and win. We provide clients with hands-on service, using the latest in data and technology to achieve measurable results.


Grand Rapids, MI



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