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Director, Marketing and Membership

Cessna & Associates Washington, DC
  • Expired: over a month ago. Applications are no longer accepted.

Come join the premier advocacy and policy organization for the world's leading innovation companies. The Information Technology Industry Council (ITI) is seeking a Director of Marketing and Membership to join its growing team in Washington, DC. As the Director of Marketing and Membership, you will set the strategic direction for ITI’s brand awareness and membership activities including membership outreach, recruitment, and retention as well as advertising and promotional activities, research, and market expansion. You will also oversee the vision for and operations of membership programs and delivery of member services and partner with member companies to determine their needs and priorities from the organization.


Major Responsibilities include:

  • Create innovative ways to engage and increase visibility of ITI’s advocacy work.
  • Lead marketing strategy for all ITI programs and events, products, and services to drive the brand awareness of ITI and its mission.
  • Oversee the production of all marketing materials to communicate the value proposition of ITI membership to internal and external stakeholders.
  • Oversee development of the ITI website as a leading resource for the technology industry.
  • Lead all association member recruitment activities to achieve annual member recruitment and budgetary goals.
  • Lead and facilitate member research and survey activities that enable the identification of new and enhanced offerings for ITI members.
  • Partner with the finance department on membership dues billing, renewal processes, and follow-up collection efforts including conducting phone calls, developing talking points, and gathering data from this effort to inform future activities.
  • Oversee the membership onboarding process to maximize efficiency and member engagement.
  • Create and oversee a year-round, actionable membership retention.
  • Develop and facilitate an exit interview process for all member cancellations.
  • Direct the implementation and execution of marketing and membership service policies and practices.
  • Identify opportunities to expand ITI’s presence through extensive outreach to both new and existing member companies and association groups.


Qualified candidates will possess a Bachelor’s degree in Marketing, Communications, or related field plus a minimum of ten years of experience in a marketing and/or membership position and at least five years of experience in a management role. ITI is seeking candidates with proven leadership experience in a non-profit organization/association and demonstratable experience designing and implementing successful marketing campaigns. Experience with digital marketing tools, software, and techniques is also required.


Green Card or Citizenship required for application. Visa sponsorship or H1-B transfer not currently available. ITI is an Equal Employment Opportunity employer.


Additional inquiries and questions can be emailed to Beth Cessna at jobs@cessnasearch.com or call 202-232-1765.



Cessna & Associates

Address

Washington, DC
USA