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Marketing Manager/Director

CertaSite Protected Indianapolis, IN
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, 401k, Dental

Marketing Manager/Director

CertaSite is a fast-growing private equity-backed fire and life safety company. We are on a mission to offer a better place to work and a better solution for our customers who are crazy about protecting their customers and employees alike from the risk of fire and other life safety hazards and moreover we believe it should be easy.

As we grow, we are building a team that does awesome work and has fun doing it. If you're looking to be challenged every day, make a huge impact, and help define the future of fire and life safety for businesses looking for a better

Role

We are seeking a creative marketing strategist and manager. As the Marketing Manager you will be directly responsible for all the demand generation programs, including all internal and external communications. You will leverage partners to manage and drive optimization in all paid advertising.

You will collaborate with other key business leaders to leverage marketing to effectively build communications/programs that reflect the brand and the culture focused on our mission, vision and values.

We are looking for someone who can be hands on and is also strategic in the mission, they are strong and effective communicators and have experience in communicating in many channels.

Essential Functions

· Enhance and support the development of the brand and all brand communications and positioning in the market

· Oversee the implementation of an omni-channel marketing strategy- including digital marketing, website, sponsorships, events, print, apparel, and fleet management

· Support and oversee all corporate communications and internal communications channels

· Work closely with the sales team to assist them in meeting or exceeding their sales goals by providing them with creative tools, materials, and presentations and nurture campaigns

· Manage social media presence and direct programs to improve social media identity and recognition

· Maintain and develop customer feedback loop and journey

· Develop compelling insights and analytics strategy to determine ROI and optimize reach and conversions

· Design, establish and bring to fruition best-practice content marketing strategies

· Manage and oversee all internal and external marketing communications

· Plans and oversees advertising and promotion activities that support

· Establishes and maintains relationships with industry influencers, senior leadership and key strategic partners

· Works with outside vendors to ensure the company brand is well positioned to support the brand

Requirements

• Experienced in digital marketing disciplines, from SEM/SEO, display and social to mobile and beyond, with track record of proven results

• Leadership of high-impact content marketing efforts

• Ability to interpret quantitative findings, synthesize results and apply learnings

• Experience with Account Based Marketing strategies and how to leverage to drive conversions and an overall high-touch customer journey

• Employ cutting edge digital marketing techniques to attract the attention of target audiences, drive action, and understand and manage brand reputation

• Strategic perspective coupled with a hands-on attitude

• Strong knowledge of demand generation strategies and methodologies for testing

• Independent, self-motivated and success-driven, and willing to work within a team environment to bring innovative ideas to the organization

• Strong analytical, problem solving, and critical thinking skills with impeccable attention to details

• Experience in Hubspot, Google Analytics a plus

Experience/Skills

· A minimum of 5-7 years of experience in the Marketing field;

· Experience managing and leading creative teams and consultants and developing new partnerships

· Knowledge of SEO/SEM and digital strategies to drive leads and conversions

· Experience in building and optimizing marketing fundamentals

· Experienced in corporate communications and working across business functions to support brand continuity

· Has a proven ability and can demonstrate meaningful creative ability

· Leadership capabilities

· Business acumen

· Project management skills

CertaSite Protected

We offer the best in the industry health benefits and retirement package

Address

Indianapolis, IN
USA

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