Digital Marketing Manager

POSITION SUMMARY:
The Digital Marketing Manager is responsible for creating a variety of content in support of the organization’s marketing strategy with an emphasis on video production, graphic design and social media. Central City Opera (CCO) seeks someone who is passionate about the performing arts and will be driven to inform and engage with our community.
RESPONSIBILITIES INCLUDE:
 Support all Marketing and Box Office efforts to reach ticket revenue and strategic goals.
 Create engaging and persuasive digital marketing content reflecting the company’s brand voice to ultimately drive audience engagement and action.
 Collaborate cross-functionally with the marketing, artistic, development, and education departments to curate social media content, design graphics for digital use, and produce and edit social media and web-based videos.
 Manage all email marketing with guidance from Director and Marketing team.
 Produce and edit summer festival podcast by interviewing production staff, cast and directors
 Update website content while factoring in SEO/SEM best practices.
 Track web engagement analytics with monthly reporting.
 Manage digital content hubs and all supporting social media channels. Must understand the basic best practices of the main social media platforms while continuing to research new and upcoming social media trends.
 Research, recommend, and assist in implementation of marketing and communication strategies to increase audience reach and engagement.
 Provide media relations, editorial and proofreading support as needed.
 Assist Technical Director with audio/visual displays at internal and external events.
 Champion inclusion, diversity, equity, access, and belonging through messaging.
 Attend cross-departmental meetings and facilitate clear communication and aligned tactics.
 Represent CCO at performances, community engagements, and other special events.
EQUAL EMPLOYMENT OPPORTUNITY
It is and will continue to be the policy of Central City Opera that all persons are entitled to equal employment
opportunity based on their individual qualifications, performance, and potential without regard for their race, color,
sex, gender, marital status, sexual orientation, pregnancy, religion, age, national origin, ancestry, disability (physical,
mental or sensory), medical condition, veteran status or genetic information, as required by state and federal law.
Central City Opera | 4875 Ward Road, Suite 100, Wheat Ridge, CO 80033 | centralcityopera.org
QUALIFICATIONS:
 Undergraduate degree in marketing, communications, broadcast journalism, or relevant field. Equivalent work experience applies
 3-5 years of experience preferred
 Appreciation of opera, theater, music, and/or the performing arts
 Exceptional written communication
 Excellent planning and project management skills
 Experience with video editing and filming; photography skills a plus
 Experience with social media platforms (Facebook, Instagram, Twitter)
 Experience with graphic design programs (Adobe Creative Suite, Canva)
 Strong email marketing experience (MailChimp or DotDigital experience preferred)
 Website content experience a plus (Wordpress, Google Analytics, Google AdWords, etc.)
 Strong computer skills, including MS Office products (Outlook, Word, Excel, and PowerPoint)
Skills and Abilities:
 Patron-centric and customer service focused
 Detail-oriented and able to handle several tasks simultaneously
 Strong organizational and analytical skills
 Outstanding interpersonal skills with the ability to function in a collaborative environment while also working independently
 Knowledge of metrics measurement and analytics
 High level of intercultural competence and experience working with diverse communities
 Takes independent actions and proactively seeks opportunities to connect resources, people and organizations with Central City Opera
BENEFITS
 A comprehensive benefits package including medical, dental, and vision coverage
 100% paid life insurance and long-term disability insurance
 Paid time-off for flexible personal use and holidays
 403(b) Retirement Plan with immediate eligibility to contribute

EQUAL EMPLOYMENT OPPORTUNITY
It is and will continue to be the policy of Central City Opera that all persons are entitled to equal employment
opportunity based on their individual qualifications, performance, and potential without regard for their race, color,
sex, gender, marital status, sexual orientation, pregnancy, religion, age, national origin, ancestry, disability (physical,
mental or sensory), medical condition, veteran status or genetic information, as required by state and federal law.