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Digital Marketing Specialist - Google Ads

Cazarin Interactive Maple Grove ,MN
  • Expired: 21 days ago. Applications are no longer accepted.
Job Description

 

Job Purpose: Responsible for understanding client digital marketing and e-commerce requirements. Primary duties include the dispensing of specific expertise and working as a part of a delivery team that implements digital transformation projects and initiatives. Will serve in a hybrid team that includes client staff and Cazarin professionals.

 

Job Title: Marketing Digital Specialist

Do you like interesting challenges and seek to continually grow as a professional? Are you a self-starting problem solver who thinks on your feet? Do you enjoy helping companies achieve marketing success? Do you want to work on projects and initiatives that are critical to a company’s growth and profitability? We are creating a virtual team of professionals such as yourself who can work with clients and our in-house team.

Please apply ONLY if you are Google Certified and you have at least 2 years of experience.
Your application will be ignored if these requirements are not met.

Company Overview: Cazarin Interactive is a digital marketing agency located in Maple Grove, MN. Since 1998, Cazarin Interactive has evolved from specializing in website design and development to offering a full range of marketing services. Our team of web designers, programmers, and marketers bring years of experience to the table, whether creating websites, or accomplishing our client’s performance objectives through digital marketing tactics.

 

We expect this position to turn to full-time employment within 3 months.

 

Key Responsibilities:

  • Set up our Google Ads campaigns from scratch for our customers.

    • Strategy

    • Ideation

    • Ads approval 

  • Collaborating with our clients to create advertisement strategic plans for lead generation, e-commerce, social media, SEO, and paid media.

  • Knowing all the elements for a successful advertisement campaign.

  • Working with marketing and business clientele to understand their requirements, business challenges, and opportunities.

  • Supporting our project managers to troubleshooting and resolving project challenges

  • Taking responsibility and ownership of the quality, timeliness, and effectiveness of assigned advertising projects and programs.

  • Maintaining professional and technical knowledge, keeping up with and applying the latest best practices

  • Identifying opportunities to grow accounts and building additional billable hours.

  • Maintaining documentation of current marketing processes for SEM.

 

Skills: An ideal candidate will demonstrate proficiency in one or more of the following areas and be able to successfully conduct each according to current best practices. Cazarin will match your specific skills with the needs of the client for each project.

  • Marketing Strategy

    • Outbound Marketing Planning

    • Brand Positioning, Messaging and Strategy

    • Customer profiling and analysis

    • Competitive analysis and differentiation

 

  • Search Engine Marketing

    • SEM Website Audits

    • Keyword Research

    • Website SEM Strategy

    • Local SEM (Profile optimization, citation building)

    • On Page SEO

    • Off Page SEO, including Link Building

 

  • Digital Ad Campaigns - Planning, Setup, and Maintenance

    • Google Ads (Search, Display, Shopping)

    • Facebook Ads

    • LinkedIn

    • Instagram

    • Campaign budget allocation and planning

    • Remarketing

 

  • Reporting/Analysis

    • Analyze website and campaign performance data

    • Create professional, actionable reports using Google Analytics, Moz, SEMRush, and other reporting platforms.

 

  • Researching and experimenting with new marketing tactics as needed.

 

Personal Characteristics:

  • Fast learner, able to self-teach and master new skills quickly

  • Excellent verbal and written communicator, able to translate technical information to non-technical language for clients and colleagues

  • Goal-oriented, results-focused, problem solver who uses a solution based approach

  • Strong analytical skills and attention to detail

  • Enthusiastic and passionate about team and client satisfaction

  • Creative thinker, able to address challenges in innovative ways

 

Experience:

  • A minimum of 3 years actively creating, executing, and maintaining successful multichannel marketing campaigns for companies

  • Bachelor’s Degree (in Marketing, Communications, or related field preferred)

  • Certifications such as Google Analytics within your specific areas of expertise

 

Company Description
Cazarin Interactive is a digital marketing agency located in Maple Grove, MN. Since 1998, Cazarin Interactive has specialized in web design, providing cohesive marketing solutions for businesses of all sizes. Our team of web designers, programmers, and marketers bring years of experience to the table, whether designing sophisticated eCommerce solutions, or accomplishing our client’s performance objectives through digital marketing tactics.

Cazarin Interactive

Why Work Here?

Innovative and stable - great working environment since 1998

Cazarin Interactive is a digital marketing agency located in Maple Grove, MN. Since 1998, Cazarin Interactive has specialized in web design, providing cohesive marketing solutions for businesses of all sizes. Our team of web designers, programmers, and marketers bring years of experience to the table, whether designing sophisticated eCommerce solutions, or accomplishing our client’s performance objectives through digital marketing tactics.

Address

7064 East Fish Lake Rd
Maple Grove, MN
USA