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Director of Evaluation and Outreach

Cattlemen's Beef Board Centennial, CO
  • Expired: over a month ago. Applications are no longer accepted.

Reports To: Chief Executive Officer

Directs/Supervises: No direct reports, but oversees contractors and consultants

Exemption Status: Exempt

Job Summary: Formulate and execute appropriate program evaluation processes to measure the performance of various initiatives and major programs. Utilizing evaluation results, recommend program and/or communication refinements for the betterment of research, promotion and information and communication programs funded by the Cattlemen’s Beef Board. Oversee other evaluation projects, such as ROI study. Work with volunteer Checkoff Evaluation Committee members.

Work in coordination with Director of Organizational Communications to provide support for organizational and reputation management and internal communications for the Cattlemen’s Beef Promotion & Research Board. Consistently capture and disseminate information about the Beef Board, including strategy, meetings, programs and results to Board members, industry organizations and other audiences.

Competencies: Conduct program evaluations and coordinate/direct research performed by third party contractors. Author and execute plans of work including budgets for the evaluation of CBB programs. Strong internal/external relationship-building and communication skills. Cultivate strong industry relationships as a resource. Articulate CBB’s evaluation process and results in one-on-one meetings and in large group sessions. Guide, educate, and influence industry partners towards adopting program evaluation processes and incorporating improvement recommendations.

Education, Licensure, Certifications:

  • Bachelor’s Degree required with a concentration in marketing, market research, program evaluation or related field is preferred
  • Three to five years of program administration or evaluation experience required with seven years overall work experience desirable
  • Experience with a non-profit or governmental organization or industry trade association a plus, particularly in the agriculture field

Business Skills:

  • Proficient in project and customer relationship management, financial modeling/analysis, competitive analysis, Microsoft and other business software tools
  • Proven ability to work with volunteers
  • Fluent in communications and marketing measurement and evaluation methodologies across traditional and new channels
  • Exemplary decision-making and problem-solving skills as well as ability to integrate analytical with creative thought-processes
  • Strong business and strategic acumen
  • Driven by continual process improvement
  • Exemplary listening, communication, interpersonal, negotiation and presentation skills, including a strong consultative nature
  • Support and advocacy for the organization in all circumstances
  • Experience and comfortable speaking publicly to groups of various sizes
  • Team player

Physical & Travel Requirements:

  • 20-25% travel required
  • Occasionally will lift up to 40 pounds
  • Usual office environment
  • Daily computer/typing usage
  • Prolonged sitting, requires frequent rapid mental/hand/eye coordination and manual dexterity
  • Normal vision range; continuous communications in person or by phone

Position Overview:

Program Evaluation - 50%

  • Prepare and oversee the evaluation program plan and budget, keeping CBB current with best practices and industry changes
  • Work closely with contractor and subcontractor staff to ensure that evaluative techniques are in place to measure the effectiveness of each program area and, each individual project. Use such evaluation to optimize returns on producer dollars through a focus on continuous improvement in performance of CBB investments
  • Produce clear and substantive periodic evaluation reports to leadership. Use data and reports to generate insights and strategies to improve projects funded by CBB
  • Create annual evaluation report(s) for the Beef Board, the Beef Promotion Operating Committee and stakeholders. Be capable of building a “story” from the data for various audiences
  • Obtain and interpret data requested by CBB leadership and joint program committees
  • Perform other duties as assigned
  • Explain evaluation process and importance at various stakeholder meetings.
  • Guide producer leaders with continual education and inclusion on the evolution of evaluation to build their understanding and use of evaluation as a tool for improvement in the return on producer dollars

Producer & Beef Board Communications - 35%

  • Understand the target audience(s) and proper voice for writing various content/materials for different external and internal audiences
  • Maintain and ensure usage of Style Guide for all CBB communications to ensure consistency
  • In coordination with the Director of Organizational Communications, support the planning, writing and dissemination of Cattlemen’s Beef Board educational and outreach content which may include: News releases; articles; weekly and monthly electronic newsletters; website updates and other internal communications as necessary
  • Represents the Beef Board and the Beef Checkoff at state and national industry meetings
  • Support of design and analysis of annual survey of producers
  • Respond to general email inquiries
  • Draft business correspondence to Board members answering direct inquiries or requests
  • Edit organizational collateral materials to ensure consistency and adherence to brand standards
  • Work directly with Director of Organizational Communications and communication agency to ensure strategic branding alignment
  • Develop scripts and create presentation materials (PowerPoints) for Board members, CEO and executive-level staff for presentations to producer audiences, including national conferences and state or local meetings
  • Perform other relevant duties as assigned or required

Program Development & Relationship Management - 15%

  • Act as a resource to Beef Promotion Operating Committee and Beef Checkoff contractors in coordination with the planning process
  • Coordinate and staff the Joint Evaluation Advisory Committee meetings
  • Manage research projects commissioned by the Joint Evaluation Advisory Committee
  • Serve as a liaison between the Beef Board, contractors and CBB leadership in coordination with planning process
  • Engage and manage third-party evaluators/vendors as appropriate
  • Actively build strong network of industry contacts and partners. In particular, build and maintain on-going relationships with staff in similar roles at other check-off programs and like organizations
  • Serve as CBB representative at various stakeholder meetings

Behavioral Skills:

  • Use critical, strategic thinking to create and execute outcome-focused evaluation programs
  • Highly capable of data analysis and using data to drive insights and strategies
  • Proactive, efficient and effective in a deadline-oriented environment
  • Quality oriented. Maintains high accuracy standards.
  • Clear and frequent communicator (written and verbal). Outgoing personality with ability to “connect” with people from various backgrounds with a strong consultative orientation
  • Self-starter when it comes to building his/her own expertise and knowledge and advancing it continually

The CBB does not discriminate against any employee or applicant for employment because of race, color, religion, gender, national origin, age or disability. CBB fully complies with all applicable U.S. Federal, State and local equal employment opportunity laws, ordinances, and regulations, including, but not limited to, Title VII of the Civil Rights Act of 1964; the Americans with Disabilities Act of 1990; the Age Discrimination in Employment Act 1967; and the Equal Pay Act of 1963.

Cattlemen's Beef Board

The Cattlemen's Beef Promotion and Research Board (referred to as the “Cattlemen's Beef Board” or “CBB”), is a beef producer and importer-funded national checkoff organization that was established as part of the 1985 Farm Bill. CBB currently consists of 99 board members, representing domestic beef, dairy, and veal producers and importers of beef and beef products, as well as an office staff of nine employees, who conduct the day-to-day operations of the Board. CBB’s primary function is to oversee and manage the national Beef Checkoff Program, which encourages sales of beef and stimulates consumers to buy more beef through promotional and research initiatives, such as consumer advertising, marketing partnerships, public relations, education, research, and new-product development. As part of the administration of the beef checkoff program, CBB oversees the collection of a mandatory assessment fee on the sale of live domestic and imported cattle and imported beef and beef products through a coordinated effort with qualified state beef councils.


9000 E. Nichols Avenue, Suite 215 Centennial, CO 80112
Centennial, CO