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Internet Marketing Manager (Mobile Gaming)

Casino Cedar Falls, IA
  • Posted: over a month ago
  • $65,000 to $80,000 Annually
  • Full-Time
  • Benefits: Vision, Medical, Dental

User Acquisition / Marketing Manager

Cedar Falls, Iowa

Relocation Package Offered

The User Acquisition manager, as part of the larger Marketing team, is responsible for bringing in high quality users to our free to play games through acquisition and retargeting channels. The team manages and optimizes large scale acquisition and retargeting budgets as the they work with key ad platform partners such as Facebook, Google, Twitter, etc. Position manages function and process but not people.

Essential Job Functions:

  • Lead paid acquisition and retargeting efforts across all platforms to achieve volume, quality and ROI goals
  • Analyze performance of marketing campaigns with data and metrics and optimize accordingly.
  • Develop innovative solutions
  • Collaborate with product and CRM to drive events focused on acquisition and engagement
  • Monitor user behavior and LTV and provide regular reporting on results
  • Identify new partners, platforms and optimization opportunities to drive campaign performance
  • Daily, weekly and quarterly budget forecasting and reporting of results
  • Build and maintain strategic relationships with key acquisition partners such as Apple, Facebook, Twitter and Google

Qualifications:

  • BA or BS in math, engineering, economics or other quantitative field Required Experience:
  • 3+ years of experience in mobile user acquisition function (free to play mobile gaming preferred)

Knowledge, Skills, & Abilities:

  • Deep understanding of online and advertising space, including tracking tools, technical integrations and best practices
  • Exceptional analytics skills and experience working in a metrics driven environment
  • Display, SEM, Facebook advertising experience a must
  • Outstanding creativity and drive; excellent written and oral communication skills; strong attention to details
  • Consistent track record of exceeding targets
  • Genuine interest in social, gaming, analytics, and advertising a must
  • Strong interpersonal skills and ability to work well independently or within a team environmen

Casino

Address

Cedar Falls, IA
USA

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