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Junior Digital Marketing Specialist

Carnegie Dartlet Westford, MA
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

Job Description

As a Junior Digital Marketing Specialist, you will be responsible for managing the creation, successful implementation, and ongoing optimization of digital display and PPC campaign activities for our education clients. This entry level position will solidify your knowledge of all critical components of digital marketing in the higher education space.

Reporting to the Director of Digital Strategy, you will work closely with our entire Digital Marketing Team on the day-to-day management of your clients’ campaigns.

Responsibilities:

  • Assist with the day-to-day digital campaign management across multiple search engines (Google, Bing/Yahoo) and paid social media platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube, etc.)
  • Responsible for campaign set up, execution, budget management, optimization, and reporting/analytics of campaigns
  • Perform keyword research (discovery and expansion), review/editing of ad creative/copy, and ongoing management of campaigns
  • Assist with compiling monthly reporting analysis of campaign performance metrics
  • Create, coordinate, and QA all aspects of client tracking codes on site
  • Assist with campaign strategy development, including proposal development
  • Be a team player who enjoys a fast-paced, fun environment!

Qualifications:

  • Bachelor's degree, marketing preferred
  • Knowledge or demonstrated interest in search marketing landscape
  • 1 year or less of demonstrable success in digital advertising campaign management (or relevant experience)
  • Proficient with Microsoft Word, PowerPoint, and Excel—imperative skill for position
  • Attention to detail is a must
  • Problem-solving skills and the ability to adapt to new technologies
  • Solid data analysis experience
  • Energy and enthusiasm for the success of our clients
  • Experience managing campaigns in search engines and/or social media platforms a plus
  • Familiarity with Acquisio or other reporting software a plus

Carnegie Dartlet

Why Work Here?

Welcoming, innovative company that supports your growth and puts you on the cutting edge of the creative marketing industry.

For more than 30 years, Carnegie Dartlet has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we help colleges and universities meet their enrollment goals. Our cutting-edge digital marketing capabilities deliver customized solutions for our clients. Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators who can contribute great ideas to our organization. Carnegie Dartlet embraces and affirms diversity of every kind. We are an equal opportunity employer who believes passionately in the power of human connection, knowing that we are strongest when we bring a breadth of perspectives and experiences to our work. We celebrate differences within our team and actively promote inclusion in our workplace. No phone calls or unscheduled visits to the office, please. Carnegie Dartlet is an equal opportunity employer.

Address

210 Littleton Road, Suite 100 Westford, MA 01886
Westford, MA
USA

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