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Director of Marketing Analytics

Washington, DC
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

About Caribou 

At Caribou, we're on a mission to put drivers in control of their auto payments. If you got your auto loan at the car dealership, you might be driving around not realizing that you are overpaying on your monthly car payment. By partnering with trusted lenders like credit unions and community banks, we save our customers money by getting them access to great rates and lower monthly payments.

In the last year alone, we grew revenue by 5x and raised a $50M Series B. We're built by leaders from the technology, automotive, and finance industries, and we're proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others.


About the Role

You will be a strategic thought partner to our marketing leadership team, helping ensure that Caribou leverages data and analytics to effectively measure performance, identify areas of opportunity, and elevate our approach to customer acquisition and lifecycle engagement. You will not only report and help guide our overall marketing strategy, but you'll also independently and proactively provide novel analysis and thought leadership to the marketing team. This role will:

  • Identify and analyze areas of opportunity and inefficiency in our Marketing operations and processes, and help communicate that to the team - from individual contributors to managers to senior execs.
  • Provide analytical inputs to the Marketing team's decision making, build dashboards for key KPIs, create business cases, and evaluate performance.
  • Find opportunities for analytics to improve our processes and deploy solutions such as marketing attribution, audience segmentation, funnel analytics, and lifecycle management.
  • Ensure that data and analytics are factored into all strategic thinking and decision making for current and future opportunities.
  • Define team and technology needs in partnership with the leadership team, and build a world class Marketing Analytics function to help us grow the business by the numbers.
  • Work with Product & Engineering on our data strategy for our data capture, data storage, and data reporting tools.


About You

  • You like fast paced startup environments that operate at speed and are well practiced at moving quickly and proactively.
  • You've worked as a marketing analytics people manager or high performing individual contributor in a fast paced and complex environment.
  • You can balance an understanding of the key drivers of the marketing side of the business with the analytical rigor necessary to move the business forward quickly
  • Your communication & presentation skills allow you to explain complex analytical findings to audiences at all levels of the organization.
  • You have strong Excel and SQL skills; familiarity with R or Python is a plus.
  • Your 6-8 years of professional experience includes work at a top tier consulting firm, investment bank, or another early stage startup. Startup experience and / or MBA is a major plus.
Compensation & Benefits
  • Competitive annual base salary of $150-175K
  • Equity in a high growth startup
  • Flexibility and energy of a high performing startup culture
  • Fantastic benefits including medical, dental & vision coverage
Our Values
  • See people as people
  • Take care of each other
  • Commit to the mission
  • Move quickly and bravely
  • Get better everyday
  • Seek truth

Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above and the scope and responsibilities are subject to change. Pre-employment background check is required as a condition of employment.



Washington, DC



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