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Field Marketing Leader

Career Management Partners Lubbock, TX
  • Expired: 3 days ago. Applications are no longer accepted.

The Field Marketing Leader will lead the development and execution of marketing plans and initiatives that are aligned to brand standards and designed to achieve goals. Working within an assigned territory to support multi unit restaurant partners.


  • Collaborates with management to evaluate the marketing readiness of each restaurant to establish support approach and expectations, frequency and execution varies with operator tenure and individual restaurant performance
  • Train the restaurant marketing system to new operators and provide ongoing training of new marketing initiatives and existing programs
  • Responsible for enforcing brand standards and restaurant marketing philosophies
  • Responsible for developing and executing business unit marketing plans that include specific marketing objectives
  • Uses methodologies to measure the effectiveness of marketing plans and recommend adjustments to meet ROI goals
  • Participates in ongoing training of new and existing marketing programs and philosophies
  • Identify support needs for the restaurants to inform management of projects, priorities, and resources

Required Core Competencies

  • Team oriented, collaborative and a positive attitude
  • Restaurant Support focused
  • Sales driven with an eye on profits
  • Exercises good judgment & decision making
  • Internally motivated & trustworthy
  • Problem solver, analytical, detailed & process oriented
  • Self-starter, organized and able to manage multiple priorities (project management)
  • Excellent interpersonal & communication skills
  • Ability to establish goals and convert plans into action
  • Data-driven and Results oriented


  • Bachelor’s Degree Required – Marketing & Communications degree preferred
  • 3-5 years of Restaurant or Retail Field Marketing experience required
  • Knowledge and documentable experience working with media and sponsorships including establishing new and maintaining existing relationships
  • Contract negotiation

Position/Role Requirements

  • General knowledge of core marketing concepts and competencies
  • Operational mindset with strong interpersonal skills
  • Strong brand and financial acumen
  • Expert time management and project organizational skills

Additional Requirements

  • Acts as a role model mentor and champion of the company
  • Required to live within assigned Region, Area or Market. Home base or regional office base as assigned.
  • Ability to Travel 50-70%; within a designated area

Career Management Partners

Why Work Here?

Strong Brand and a Fun Environment!


Lubbock, TX