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Senior Lifecycle Marketing Manager

Phoenix, AZ
  • Expired: June 30, 2022. Applications are no longer accepted.

Candidly is an AI-driven student debt and savings optimization platform that addresses the full lifecycle of education expenses, from planning and preparing for college, to borrowing and repaying student debt, to saving for a financially sound tomorrow.  Candidly empowers people to make simultaneous progress on paying down student debt and building wellness and wealth with micro actions and transactions that transform financial outcomes.  Candidly can be delivered as an employee benefit or it can be seamlessly integrated or embedded into a partner's native experience as part of their financial wellness solution.  Founded in 2016, Candidly is backed by leading venture capital and strategic investors.  

Location: USA Remote 


Candidly is seeking a full-time senior lifecycle marketing manager to help tackle the student debt crisis and improve the daily lives of millions of borrowers. The role reports directly to the VP of Marketing and will oversee the complete consumer communications lifecycle, and be responsible for driving platform engagement to produce transformative outcomes for our end-users. The role will have a secondary focus on building marketing automation campaigns to nurture our enterprise segment, from lead to customer. The ideal candidate is data-driven and detail-oriented with a firm understanding of core omni-channel best practices to foster product adoption. Our entire team is fully distributed and constant collaboration allows us to respond to the ever-changing needs of our users.

A Day in the Life 

On any given day, the lifecycle manager may:

  • Create logic-based drip campaigns to enhance activation, engagement, retention and referrals 
  • Leverage data to power effective event-based messaging to increase conversion at key touch points along the funnel 
  • Partner with content marketing to translate our key messages into campaigns across the enterprise buyer and end-user stages 
  • QA campaigns to ensure device compatibility and dynamic data integrity 
  • Collaborate with designers and front-end engineers to create responsive and peak-performing marketing templates 
  • Support the marketing needs of our employers and partners in close collaboration with the customer success team 
  • Analyze KPIs such as delivery rate, open rate, click rate and down-funnel engagement at a micro (campaign) and macro (account) level 
  • Develop client facing campaigns such as email newsletters

From time to time

  • Plan quarterly lifecycle marketing campaigns to drive ongoing engagement 
  • Support GTM teams in driving awareness and adoption of new product releases 
  • Explore and define data segmentation models with our BI team 
  • Consult with back-end engineers to ensure the necessary feedback loop is in place between the platform and our marketing tools
  • Participate in research and customer support efforts to understand the pain points of our end-users 
  • Synthesize feedback from the sales field to incorporate key learnings into marketing opportunities 
  • Do something that you haven't done before and have fun learning a new skill

What were looking for

  • 5+ years of experience in a related marketing role 
  • Fintech industry experience and/or a B2B2C company background 
  • Expert knowledge of next-gen CRM/lifecycle platforms (Iterable preferred) 
  • Comfort with B2B marketing automation tools (Marketo, Pardot, etc.) 
  • Firm understanding of email and SMS best practices, including deliverability and regulations (i.e. CAN-SPAM, GDPR, etc.) 
  • Adept at designing personalized user journeys across a highly sophisticated fintech platform 
  • Experience incorporating dynamic content to create personalized templates at scale 
  • Experienced A/B tester that seeks incremental improvements across the full funnel 
  • Data-driven operating framework to generate actionable marketing insights 
  • Versatility to shift modes between end-user lifecycle management and enterprise nurture campaigns 
  • Comfortable relaying creative needs to our design team to support peak-performing marketing campaigns 
  • Excellent project management skills and familiarity with project management platforms, such as Jira

What excites us

  • Proven track record of leading and executing personalized user journeys 
  • Experience with Incorporating interactive content into marketing campaigns (AMP) 
  • Experience deploying SMS campaigns (marketing and transactional) 
  • Focus on driving engagement as a key pillar of the companys revenue renewal goals 
  • Passion to innovate and invent tomorrow, we are building the future of financial wellness and dare to dream big 
  • Acts as an owner and strives to make it better regardless of current role 
  • Self-motivated, does not seek perfection but makes improvements to our products, company, and way we work

Application Instructions 

  • Resume & Cover letter

Candidly offers for employment are conditioned upon satisfactory completion of our employment screening process (including, but not limited to, a review of past employment and education records, background investigation, and/or credit check & fingerprints).


Candidly unequivocally rejects racism and discrimination of any kind and fosters an environment of belonging to provide access and opportunity for all.  As an Equal Opportunity Employer we do not discriminate on the basis of race, religion, color, sex, sexual orientation, gender identify, gender expression, national origin, age, non-disqualifying physical or mental disability, veteran status, or any other basis covered by applicable law. All employment is decided on the basis of qualifications, merit, and business need.

Read more about Candidly on our LinkedIn page and follow us:



Phoenix, AZ
85003 USA



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