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Marketing Associate

Cambridge University Press New York, NY

  • Benefits Offered Vision, Medical, Life Insurance, 401k, Dental
  • Employment Type Full-Time

Cambridge University Press, a leader in academic publishing, seeks a Library Marketing Associate to join the Library Marketing team in our New York office. S/he will plan, coordinate and execute marketing activities to librarians, consortia administrators and to end users in the Americas region.


Key accountabilities include:

  • Provide pre-sales support for institutional sales teams in the Americas, generating sales leads and driving usage of Cambridge and partner press eBook collections, Cambridge eJournal collections and eJournal archive collections, online databases and standalone online publications
  • Create and action library/consortia marketing plans and proposals using all appropriate media within an agreed budget and schedule
  • Design and produce email campaigns, web assets, advertising, direct mail, and online promotions tied to the marketing plans
  • Create, copy write, deploy, track and report on email campaigns
  • Incorporate Journey Builder into marketing campaigns
  • Create support materials for Library Conferences, including conference banners, promotional literature and giveaways
  • Engage in contact list-building activities to grow internal database of potential customers
  • Provide feedback to line manager and sales teams on any trends in funding, library purchasing and governmental policy initiatives
  • Demonstrate and maintain a professional level of knowledge in all areas of academic publishing and marketing, engaging with the library community to develop Cambridge’s profile
  • Maintain and regularly update library-specific social media (Twitter, Facebook) and create blog posts

 

Requirements: Ideal candidates will possess 1-3 years’ marketing experience (academic publishing preferred); commercial awareness; creative thinking; knowledge of electronic/digital marketing and other emerging technologies; strong copywriting and creative skills; experience with budget planning and control; good organizational, analytical, multitasking and interpersonal skills; and proficiency with English language, demonstrating excellent verbal and copywriting communication skills.

 

Cambridge University Press

Cambridge University Press is part of the University of Cambridge. Our mission is to unlock people's potential with the best learning and research solutions. Our vision is a world of learning and research inspired by Cambridge. Our peer-reviewed publishing lists comprise over 53,000 titles covering academic research, professional development, over 350 research journals, school-level education, English language teaching and Bible publishing. A pioneer in our field, we are committed to supporting innovation in learning and teaching. We publish without boundaries, ensuring our resources are accessible across the globe, in print, online and other digital formats. Playing a leading role in today's global market place, we have over 50 offices around the globe, and distribute our products to nearly every country in the world. We publish 50,000 authors based in over 100 different countries.
  • Posted 8 days ago