Reporting to the First Partner’s Chief of Staff, the Communications Director is responsible for developing and implementing the Office of the First Partner’s comprehensive strategic communications plan including all public education campaigns. The Communications Director is a critical member of the First Partner’s team, integral to raising the profile of the Office of the First Partner and creating thoughtful strategies that further the First Partner’s mission of uplifting women and children across the State.
● Build and implement a comprehensive strategy that will raise the profile of the First Partner and her work, in addition to her legacy and impact within the Newsom administration as a partner to the Governor.
● Develop and implement a strategic communications plan to increase awareness of the First Partner’s initiatives and priorities and strengthen engagement with stakeholder audiences and the general public.
● Liaise with the Governor’s Office communications team to integrate the Office of the First Partner’s priorities into the larger communications narrative; identify strategic opportunities for the First Partner’s participation and amplification.
● Work closely with the First Partner and Chief of Staff to create and execute public education initiatives and campaigns to elevate the strategic priorities of the Office of the First Partner.
● Create strategic messaging and branding for all public initiatives and public education campaigns.
● Identify key audiences, events, and targeted media opportunities for audience growth and amplification of the First Partner’s thought leadership.
● Serve as chief press spokesperson and liaison on all media interactions including developing relationships with key press outlets and journalists; manage proactive pitching and reactive media inquiries; handle crisis communications as needed.
● Oversee the development of all public communications from the Office of the First Partner including press releases, website copy, and social media across Instagram, Facebook, and Twitter.
● Oversee and/or prepare outlines and first drafts of all long-form content for the First Partner including speeches, op-eds, and video scripts.
● Draft key messages, talking points and/or written remarks for all of the First Partner’s public-facing events or speaking engagements.
● Prepare the First Partner for all speaking engagements and media interviews.
● Oversee the planning and execution of the Office of the First Partner-hosted public events to elevate key initiatives, including speaker outreach, event marketing, and program development.
● Coordinate with the Governor’s communications team for all relevant public events and press releases.
● Manage relationships with any communications related initiative partners and stakeholders.
Team Development/Management :
● Oversee the work of the Deputy Communications Director whose primary responsibilities include developing the social media calendar and content, managing the website, and acting as a press assistant.
● Oversee and approve all content developed by the Deputy Communications Director.
● Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
● Mentor and develop staff using a supportive and collaborative approach on a consistent basis.
The Office of the First Partner is seeking an accomplished communications professional with at least seven years of communications experience. The Communications Director must have proven experience in building effective communications strategies, excellent writing and organizational skills, and the ability to handle a fast-paced environment while juggling many simultaneous projects at once. Additionally, the Communications Director must value collaboration and teamwork. Additional qualifications for this position include:
● Seven years minimum communications experience, ideally some time working in government, political, nonprofit, or related industries; experience in the areas of gender equity and/or child well-being is ideal.
● Track record of having developed and implemented communications strategies with an integrative approach.
● Excellent writing/editing and verbal communication skills.
● Spanish speaker and/or writer strongly preferred.
● Experience with a variety of communications mediums including social media, op-eds, speeches, and website content.
● ‘On the record’ experience.
● Highly organized with strong attention to detail.
● Strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
● Self-starter, able to work independently, and practiced in entrepreneurial or creative pursuits.
● Ability to work flexible hours.
● Experience managing direct reports.
Please also include a resume.
California State Governor's Office
Why Work Here?
This is a unique opportunity to work in a fast-paced and innovative office in state government while working in the State Capitol.