California College of the Arts educates students to shape culture and society through the power of creative work. Building on a century of excellence in art and design education, CCA is in the quiet phase of its largest-ever capital campaign to build an expanded campus in the heart of San Francisco.
The Director of Annual Giving and Parent Programs leads CCA’s annual giving effort by developing and implementing a range of effective solicitation strategies for alumni, parents and friends. This position serves as the CCA specialist on board-based appeals such as direct mail, email, online giving, and social media campaigns. In addition, the Director creates and realizes parent donor engagement programs to foster deeper connections with CCA. As the CCA capital campaign moves into its public phase, the Director will play a leadership role creating and realizing campaign cultivation, solicitation and stewardship goals and strategies that grow participation among donors giving under $10,000.
Appeal Planning, Implementation & Communication
Creates and executes comprehensive Annual Giving strategic plan with the goal of growing the number of donors giving under $10,000.
Develops Annual Giving income and participation goals for all constituent groups and sets long-term benchmarks for success.
Develops and implements mass appeal strategies to increase fundraising success through direct mail, digital and online solicitations, and other crowdfunding opportunities.
Develops and deploys well-targeted, group solicitations that maximize response rates and giving among alumni, parents, friends, faculty and staff. Plans and administers robust direct mail and online efforts for donor acquisition, renewal and upgrades.
In collaboration with Advancement Services, creates reports that measure the effectiveness and progress of annual giving and parent programs. Provides regular analysis and status reports to department leadership.
Responsible for the development and deployment of CCA’s parent giving volunteer group with the goal of inspiring involvement and contributions among the parent community.
Special Giving and Stewardship Programs
Manages a portfolio of 10-15 parent donor prospects to solicit for gifts between $1,000 to $10,000 in support of student scholarships, the Fund for CCA, and other initiatives.
Works closely with the Senior Director of Individual Giving and the Prospect Research Manager to identify individual prospects; develops corresponding moves management plan.
Employs departmental stewardship programs to acknowledge donors at various times of the year.
Plans and implements 2 creative and impactful events per year for parent prospects. Works closely with vendors and facilities staff.
Works in partnership with the Events Manager to ensure events fulfill their goals in cultivating and stewarding individual donors.
- Attends Advancement and other CCA events as appropriate, to establish rapport with donors and prospects.
Helps Alumni Engagement staff develop and execute alumni event solicitation strategy utilizing volunteers, direct mail, and social media.
Supervisory and Other Duties
Hires, trains, and evaluates the performance of the Annual Giving Assistant.
Oversees all work tasks of the assistant and ensures that standards for quality and quantity of work are upheld.
Identifies and supports professional development opportunities for the assistant.
In conjunction with the Senior Director of Advancement Services, designs and implements timely and effective acknowledgement processes for annual donors.
Works in partnership with gift processing staff to ensure that gifts are coded correctly and donors are appropriately stewarded.
Some local/regional travel may be required.
- Bachelor’s degree and three or more years of direct fundraising and management experience, preferably within an educational or cultural institution.
- Must be energetic, creative, and resourceful, and demonstrate initiative in seeking increased contributions.
- Excellent communication skills with demonstrated ability to engage prospective donors in-person and in writing through articulate, compelling, and well-reasoned solicitations.
- Experience planning events.
- Experience working in a college environment with alumni and parent constituencies a plus.
- Exceptional organizational skills, with the ability to work on deadline and manage multiple assignments at once.
- Strong analytical and budgeting skills.
- Outstanding leadership, interpersonal, and mentoring skills, including the ability to work well with staff, trustees, faculty, and volunteers.
- A proven record of working independently and as part of a team, demonstrating flexibility and ability to compromise to achieve goals in tandem with project partners.
- Supervisory experience required.
- PC proficiency (MS Office Suite in Mac environment); facility w/ Word and Excel required.
- Work with fundraising database software required, Raiser’s Edge preferred.