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Director, Marketing and Brand Strategy

Cal Poly Pomona
Los Angeles, CA
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

About the Department

 

The Department of Strategic Communications (StratComm), in the Office of the President, is Cal Poly Pomona’s central communications office responsible for driving clear, consistent and coordinated brand storytelling. StratComm’s team informs, engages and inspires internal and external audiences to join Cal Poly Pomona in transforming lives through student success. StratComm’s portfolio of responsibilities includes media relations, reputation management, crisis communications, branding, marketing, digital and social media, visual and written storytelling across multiple platforms, executive and internal communications, advancement communications, and graphic design and standards. Learn more and join our team at www.cpp.edu/stratcomm/join-our-team.

As the Director, Marketing and Brand Strategy you will:

Marketing and Brand Strategy, Counsel and Leadership:

  • Provide proactive marketing communications and branding strategic counsel and direction to StratComm and campus partners to ensure continued engagement and support of university constituents.
  • This involves developing and implementing marketing strategic plans, project managing, establishing key performance indicators and overseeing an integrated marketing communications approach to ensure success of the university and its initiatives.

Team Leadership, Supervision and Administration:

  • As a member of StratComm’s leadership team, collaborate with other directors and the Chief Communications Officer to define and deliver on StratComm’s vision, mission, strategy, goals, operational practices and cultural norms.
  • Provide leadership, direction and supervision to the staff members of the Marketing squad within StratComm.

Data-driven Decision Making:

  • Working collaboratively with the department and campus partners, establish goals and key performance indicators.
  • Develop a reporting framework, share results with campus partners, and make recommendations for next steps, efficiencies and improvements, and new opportunities.

Market Research:

  • Develop research strategies for the university and its campus partners.
  • This involves identifying target audiences and new marketing opportunities through the use of existing student information, traditional research, outside data sources, and partnerships with third-party research entities.

Key Qualifications

  • Bachelor’s degree required
  • Minimum of 7 years professional experience in business, public sector, nonprofit and/or higher education setting that provides the requisite knowledge and abilities for this position, including appropriate supervisory and leadership experience
  • A proven-track record of organizational and management skills
  • Experience managing complex contracts with vendors
  • Excellent communication skills, both written and oral, including editing, proofreading, copywriting, making presentations to a variety of diverse audiences
  • Proven record of successful experience in marketing, including digital marketing, and development, execution and evaluation of integrated marketing strategies
  • Demonstrated success in branding initiatives and storytelling

Preferred Qualifications

  • Experience working in a consumer or customer marketing context, such as within a B2C or B2B business
  • Experience working in a marketing communications agency serving business, public sector and/or non-profit clients
  • Experience working in education and/or higher education
  • Experience working with non-traditional student and/or youth populations
  • Familiarity with the policies and procedures of a unionized environment
  • Demonstrated commitment and impact in areas of social and/or environmental impact
  • Master’s degree in marketing or other related field is preferred

Benefits

  • An array of health plans that include prescription drug coverage
  • Dental, Vision, and Health Insurance
  • CalPERS Retirement Plan
  • Educational benefits for qualifying dependents
  • Income protection benefits including life insurance and disability
  • Paid leave programs
  • Employee Assistance Programs
  • Childcare
  • Personal and professional development opportunities
  • Employee wellbeing initiatives

Affirmative Action/ Equal Opportunity Employer

Cal Poly Pomona is an Equal Opportunity, Affirmative Action Employer. The university subscribes to all state and federal regulations and prohibits discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, and covered veteran status.

 

For the full job announcement, please visit www.cpp.edu/stratcomm/join-our-team. 

Company Description
Cal Poly Pomona is among the best public universities in the West and is nationally ranked for helping students achieve economic success. As an inclusive polytechnic university, we cultivate success through experiential learning, discovery, and innovation. Our graduates are ready to succeed in the professional world on Day 1. As a polytechnic university, Cal Poly Pomona utilizes a technology-enhanced, learn-by-doing approach to education. Students enjoy endless opportunities for involvement in a vibrant and diverse community. Nowhere else can students ride an Arabian horse, practice on a Steinway piano, bring a new product to market, and build a liquid-fueled rocket.

Cal Poly Pomona

Why Work Here?
Join our diverse, campus community and support the academic success of our students.

Cal Poly Pomona is among the best public universities in the West and is nationally ranked for helping students achieve economic success. As an inclusive polytechnic university, we cultivate success through experiential learning, discovery, and innovation. Our graduates are ready to succeed in the professional world on Day 1. As a polytechnic university, Cal Poly Pomona utilizes a technology-enhanced, learn-by-doing approach to education. Students enjoy endless opportunities for involvement in a vibrant and diverse community. Nowhere else can students ride an Arabian horse, practice on a Steinway piano, bring a new product to market, and build a liquid-fueled rocket.

Address

Los Angeles, CA
USA

Industry

Business

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