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Digital Marketing Manager

Cabinetworks Group
Ann Arbor, MI
  • Posted: over a month ago
  • Full-Time
  • Benefits: life insurance, medical, vision, 401k, dental,
Job Description

Cabinetworks Group has an immediate opening for a Digital Marketing Manager at our corporate office in Ann Arbor, MI!

 

To promote team collaboration and effectiveness, Cabinetworks Group requires its employees to work on-site, for our corporate office positions. This role is structured to be a hybrid model (remote and on-site) dependent on business needs, Covid-19 community levels and team structure.

We are looking for an experienced Digital manager to translate our digital marketing efforts into a cohesive strategy. As a Digital manager, you should demonstrate excellent digital skills, deep knowledge of the latest marketing techniques, accompanied by strong team leadership and coaching. Ultimately, you should be able to plan and deliver an effective digital strategy to achieve our business goals, while preparing the team for growth.

 

Overview

 

Manages the agreed scope of the organization’s web presences and digital experiences while providing innovative solutions to complex problems for the purpose of increasing productivity and driving meaningful change.  Oversees the development of digital solution roadmaps that transforms vision into an effective and clear execution plan.   Applies web technology and digital marketing platforms (such as a website, email system, CMS, SFDC, or other software applications) for the purpose of achieving marketing business goals. Hybrid role involving both marketing and technology knowledge. This role executes the company's digital strategy and is responsible for the final architecture, implementation, and management of the Digital Marketing plan, while developing and maturing the team’s strengths.

 

  • Create strategic roadmaps that clearly articulate the need, goal, approach, path to success for various digital platforms
  • Provide strategic recommendations and support to brand and strategy-led Digital initiatives
  • Generate overall digital vision and target architecture into corresponding solution designs and change requirements
  • Project manage CRM development projects from start to finish. Gather project requirements, organize internal stakeholders, and lead point of contact for external vendors
  • Develop and build strategic B2B and B2C Salesforce Marketing Cloud journeys that align to organizational goals, drive engagement and utilization
  • Drive departmental efficiencies by identifying improvement opportunities and developing an execution plan, including measures of success
  • Lead vendors and manage relationships
  • Foster and grow developing partnership between Digital Team, Marketing and IT peers
  • Constant coach to the team

 

Experience

  • Excellent interpersonal and team management skills
  • People Development/Leadership
  • Salesforce.com – Marketing Cloud Journey Builder
  • Word Press/BigCommerce/Other Web
  • Metrics and Analytics
  • Google Analytics
  • Project Management mindset
  • B.S. in Marketing, Digital Technologies or relevant field
  • 7+ years’ experience, proven team leadership
Company Description
Cabinetworks Group is the largest independently owned manufacturer and distributor of cabinets in the United States. Cabinetworks Group offers a highly diverse product portfolio of framed and frameless cabinetry that spans the continuum from value-priced options to truly custom. Our business is built on strong relationships with dealers, home centers, and single-family and multi-family home builders. Cabinetworks Group is home to iconic brands including Advanta®, Cabinets 2000, Cardell®, DesignCraft®, Echelon®, KraftMaid®, Master WoodCraftTM, MasterCraftTM, Medallion®, Merillat®, ModicoTM, QualityCabinetsTM, Schuler®, SerenadeTM, Smart®, Studio Full AccessTM, and Yorktowne®. Headquartered in Ann Arbor, Michigan, Cabinetworks Group has manufacturing facilities and service centers strategically located through the United States.

Cabinetworks Group

Why Work Here?
Growing organization with great benefits and great people!

Cabinetworks Group is the largest independently owned manufacturer and distributor of cabinets in the United States. Cabinetworks Group offers a highly diverse product portfolio of framed and frameless cabinetry that spans the continuum from value-priced options to truly custom. Our business is built on strong relationships with dealers, home centers, and single-family and multi-family home builders. Cabinetworks Group is home to iconic brands including Advanta®, Cabinets 2000, Cardell®, DesignCraft®, Echelon®, KraftMaid®, Master WoodCraftTM, MasterCraftTM, Medallion®, Merillat®, ModicoTM, QualityCabinetsTM, Schuler®, SerenadeTM, Smart®, Studio Full AccessTM, and Yorktowne®. Headquartered in Ann Arbor, Michigan, Cabinetworks Group has manufacturing facilities and service centers strategically located through the United States.

Address

Ann Arbor, MI
USA

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