Director of Paid Media

Job Description: The Director of Paid Media will be accountable for the P&L across all paid marketing channels. Reporting to the CMO, you will be tasked with managing and building a high-achieving performance marketing media buying team. You will collaborate with colleagues across marketing, product, customer support and development departments, to hit our target CAC goals. You must be a hands-on, analytical manager capable of delivering results in a fast-paced, entrepreneurial environment.  

As a Paid Search Manager, you will: 

·       Own P&L across all products and paid marketing channels 

·       Manage a team of media buyers and their KPIs to hit our CAC and sales goals 

·       Drive growth on many Marketing Channels include Search, Social, Video, Native, Display, and others as needed.  

·       Work with our Analytics/Data Team Member on data flows, dashboards, and other reporting/tracking needs.  

·       Own the Martech stack to achieve business objectives, including adding new functionality as needed 

·       Blend data from multiple sources to fully understand all aspects of customer and prospect behavior. 

·       Build, develop, launch, and optimize all ad campaigns 

·       Brainstorm and gather ideas for website content for split-testing team to execute on, as well as campaign images and ad copy to A/B test within the platforms themselves.  

·       Collaborate closely with the content and marketing teams to drive a cohesive vision and user experience with advertising campaigns 

·       Report and communicate results to CMO on a daily, weekly, and monthly basis as needed 

·       Constantly provide creative best practices and feedback to drive high-performing advertising campaigns 

·       Leverage emerging platforms to identify and engage with known and new audiences 

To be considered for this role, you will need: 

·       3+ years of experience managing Direct Response digital media buying team with strong record of results.  

·       Experience running at budgets over 250K/month per platform profitably and for extended periods of time.  

·       Experience with multiple platforms at scale and ability to learn additional platforms as needed.  

·       Proven ability to manage and motivate a team of Media Buyers to hit performance goals. 

·       Ability to perform in a fast-paced, start-up environment - we don’t micromanage  

·       Strong interpersonal skills 

Company Benefits:

• Opportunities for professional growth as we grow
• Bonus structure that rewards initiative and innovative spirit
• Medical, Dental, and Vision insurance
• Paid time off and paid company holidays
• Casual dress code and atmosphere; dog friendly
• Company paid education and training opportunities
• Quarterly company social outings