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Director of Paid Media
CRI Genetics El Segundo, CA

Director of Paid Media

CRI Genetics
El Segundo, CA
Expired: over a month ago Applications are no longer accepted.
  • $100,000 to $140,000 Yearly
  • Full-Time
Job Description

Job Description: The Director of Paid Media will be accountable for the P&L across all paid marketing channels. Reporting to the CMO, you will be tasked with managing and building a high-achieving performance marketing media buying team. You will collaborate with colleagues across marketing, product, customer support and development departments, to hit our target CAC goals. You must be a hands-on, analytical manager capable of delivering results in a fast-paced, entrepreneurial environment.  

As a Paid Search Manager, you will: 

·       Own P&L across all products and paid marketing channels 

·       Manage a team of media buyers and their KPIs to hit our CAC and sales goals 

·       Drive growth on many Marketing Channels include Search, Social, Video, Native, Display, and others as needed.  

·       Work with our Analytics/Data Team Member on data flows, dashboards, and other reporting/tracking needs.  

·       Own the Martech stack to achieve business objectives, including adding new functionality as needed 

·       Blend data from multiple sources to fully understand all aspects of customer and prospect behavior. 

·       Build, develop, launch, and optimize all ad campaigns 

·       Brainstorm and gather ideas for website content for split-testing team to execute on, as well as campaign images and ad copy to A/B test within the platforms themselves.  

·       Collaborate closely with the content and marketing teams to drive a cohesive vision and user experience with advertising campaigns 

·       Report and communicate results to CMO on a daily, weekly, and monthly basis as needed 

·       Constantly provide creative best practices and feedback to drive high-performing advertising campaigns 

·       Leverage emerging platforms to identify and engage with known and new audiences 

To be considered for this role, you will need: 

·       3+ years of experience managing Direct Response digital media buying team with strong record of results.  

·       Experience running at budgets over 250K/month per platform profitably and for extended periods of time.  

·       Experience with multiple platforms at scale and ability to learn additional platforms as needed.  

·       Proven ability to manage and motivate a team of Media Buyers to hit performance goals. 

·       Ability to perform in a fast-paced, start-up environment - we don’t micromanage  

·       Strong interpersonal skills 

Company Benefits:

  • Opportunities for professional growth as we grow
  • Bonus structure that rewards initiative and innovative spirit
  • Medical, Dental, and Vision insurance
  • Paid time off and paid company holidays
  • Casual dress code and atmosphere; dog friendly
  • Company paid education and training opportunities
  • Quarterly company social outings
Company Description
We are a fast growing, well established genetics company. The owners built the company from the ground up and completely self-funded, no outside investors. We have excellent cash flow. Our office is located in El Segundo and we have a result oriented while laid back atmosphere. Our mission is to unlock complex information in our DNA and present it to consumers in an easy to understand way, thereby allowing individuals to learn more about themselves through genetic testing. Secondly, the company's mission is to utilize genetic analysis in solving complex medical subjects and discover novel information with the goal of improving human life and furthering our understanding of genetics.

Learn more about the company here:


CRI Genetics

122 Sheldon Street

El Segundo, CA



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