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Marketing Manager - Boston Metro, Providence (cpa firm)

CPA Firm Braintree, MA
  • Expired: 2 days ago. Applications are no longer accepted.

CPA firm is seeking a full-time Marketing Manager, who will be responsible for the development and execution of the go-to-market strategy and initiatives for the manufacturing and distribution and cannabis industry practice groups firm-wide.

This Marketing Manager will also focus on the Boston Metro and Providence geographic area. This role will report to the Regional Marketing Director.

. Responsibilities:

· Driving marketing to support strategic plans local Boston Metro/Providence geography

· Scheduling / attending geography and relevant industry marketing meetings

· Working with industry leaders, CC North marketing team, and office leaders to develop marketing plans, and executing on marketing items that arise within these meetings

· Facilitate the development of a robust client / prospect / referral list for marketing campaigns

· Build market assessment and key target lists for marketing initiatives

· Develop and execute a referral marketing program

· Oversees e-mail marketing campaigns, complete with list development and tracking components

· Independently creates and manages all elements of conferences and events including venue selection, theme creation, vendor relationships, collateral production, invitations, promotional items, and press coverage, if warranted

· Work with firm brand and content marketing team to integrate digital strategy into marketing initiatives

· Sets up tracking programs for various initiatives and reports on progress of each using MS Dynamics and other tools

· Establishes and manages relationships with appropriate geographic, industry, and trade organizations, vendors, etc.

Qualifications:

· Experience with accounting or other professional services firms

· 4-6 years of work experience in marketing at minimum

· Experience building campaigns to raise brand awareness and drive lead generation

· Comprehensive understanding of the Boston Metro/Providence/New England marketplace

· Versed in how to create benefit-oriented collateral with strong call to action that yields results

· Requires a bachelor's degree (Marketing or Business major a plus)

· Position will be split between Braintree, Mass, and Providence RI

CPA Firm

Why Work Here?

Excellent work environment

Public Accounting firm

Address

Braintree, MA
USA