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Director, Marketing and Communications

COPE Health Solutions
Los Angeles, CA
  • Expired: January 13, 2023. Applications are no longer accepted.
Description

The Director, Marketing and Communications will report directly to the Chief Revenue Officer. The Director will drive all internal and external communications. This person should be a detail-oriented, energetic, creative, solutions-oriented, and able to deliver out of the box thinking.

FLSA Status

Exempt

Salary Range

$140,000 - $180,000

Reports To

CRO

Direct Reports

Yes

Location

Hybrid in LA Office

Travel

Up to 20%

Work Type

Regular

Schedule

Full Time

Position Description:
  • Identify, develop and execute marketing strategy for COPE Health Solutions and COPE Health Scholar programs
  • Expand social media presence and viewer engagement by designing social media marketing campaign strategy
  • Oversee the creation of press releases, media relations content, marketing materials, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals
  • Evaluate the financial aspects of product development (e.g., budgets, expenditures, ROI) to make educated decisions and ensure departmental funds are used effectively
  • Direct the hiring, training or performance evaluations of marketing team members and oversee their daily activities
  • Develop and direct strategy and brand vision with senior leadership and internal stakeholders
  • Initiate market research studies, which includes partnering with internal team members, to analyze market trends, growth opportunities and risks, and translate findings into actionable insights
  • Manage all marketing and communications efforts for COPE Health Solutions, articulating our brand both verbally and visually
  • Be the Brand Ambassador; proactively extend corporate exposure and awareness
  • Develop strategies to drive traffic to website content and convert to leads
  • Manage relationship with agency partners, corporate sponsorships and vendors
  • Deliver consistent brand experiences for audiences engaging with COPE Health Solutions, this includes empowering internal team members to leverage and optimize brand in their daily work
  • Develop pricing strategies for firm products and services
  • Analyze business developments, market trends to forecast and strategically plan the sale and profitability of organizational services
  • Assist in the development of the corporate sales strategy and annual sales plan to support delivery of organizational strategy and agreed targets
  • Develop sales objectives, including sales targets, cost of sales, product profitability and market share for the American corporate market
  • Drive infrastructure and systems to support the success of the sales function
  • Conduct analytics for sales and marketing outlets


Qualifications:
  • Bachelor's degree in Communications, Business Administration or related field; master's degree preferred
  • 8+ years marketing and communications experience at a consulting or professional services organization
  • Experience strategizing, planning and implementing integrated marketing communications programs for both B2B and Direct to Consumer
  • Solid understanding of marketing and sales principles and concepts to effectively manage marketing projects
  • Strong communication and editing skills
  • In-depth knowledge and understanding of social media platforms
  • Working knowledge of principles of SEO including keyword research
  • Strong customer drive and dedication to quality and success
  • Able to work collaboratively and effectively while handling multiple projects on various timelines in an extremely fast-paced environment
  • Flexible with work hours, able to travel and able to work on evenings and weekends
  • Experience in working with CRMs such as Salesforce
  • Experience in working with mailing communications systems such as Mailchimp, Pardot or Hubspot


Benefits:

As a firm passionate about health care, we're deeply committed to the health and wellness of our own team members. We offer comprehensive, affordable insurance plans for our team and their families, and a host of other unique benefits, such as a yearly stipend for wellness-related activities, and a paid parental leave program. You can learn more about our benefits offerings here: https://copehealthsolutions.com/careers/why-cope-health-solutions/.

What We Do:

COPE Health Solutions is a national mission-driven consulting firm that partners with health systems and payor clients. We provide our clients with the tools, services and advice they need to thrive in the current complex and uncertain pluralistic payment environment and achieve visionary, organizationally relevant results. Our firm has expertise in all aspects of population health, strategy, delivery system development, payment systems reform, workforce development and population health management support services, including peerless analytics and performance improvement. We are driven by our passion to help transform health care delivery, align financial incentives to support population health management and build the workforce needed as health care moves to value-based care.

Our multidisciplinary team of health care experts provides our clients with the experience, capabilities, and tools needed to plan for, design, implement and support both the development and execution of strategy and developing solutions to some of the industry's most complex problems. We partner with our clients through aligned mission and financial incentives to pursue performance excellence in a challenging and rapidly evolving health care environment.

To Apply:

To apply for this position or for more information about COPE Health Solutions, visit us at https://copehealthsolutions.com/careers/open-positions/.

COPE Health Solutions

Address

Los Angeles, CA
90189 USA

Industry

Business

View all jobs at COPE Health Solutions