Associate Director, Video Investment

The Associate Director, Video Investment is a high-level specialist role, that acts as a marketing partner to the media teams at CMI Media Group, requiring strong leadership and managerial skills. The Associate Director, Video Investment serves as a leader within our organization, driving CMI Media Group products and fostering internal and external thought leadership in the video space. 

• Lead the development of Video media strategies and analysis (e.g., audience and media partner selection, custom data, PMP recommendations, timing/scheduling strategy, creative recommendations, etc.) across all Video media including Advanced TV, OTT/CTV, OLV/Digital Video and more

• Provide partner selection recommendations and justification designed to deliver on client KPIs using the most sophisticated use of data and analytics, via multi-faceted, cross-channel strategic partnerships, while delivering maximum strategic value and efficiency

• Accountable for video plan output timeliness, accuracy, and overall excellence

• Collaborate directly with comms design, planning, digital, and analytics teams to ensure alignment with and delivery against client KPIs

• Develop best practices and input on video campaign planning and management in partnership with Dept Lead.                                     

• 5+ years relevant experience including 3+ years supervisory experience required
  • Deep expertise in the Video publisher, platform, and audience supplier ecosystem
  • Advanced TV, Digital Video, and Connected TV media buying experience required with a demonstrated solid technical and negotiating skills
  • National broadcast media and Audio buying experience a plus
  • Strong digital acumen and project management skills
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
  • Healthcare/Pharmaceutical background a plus
  • Bachelor’s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields