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Sales and Marketing Manager, TEFL

CIEE Council on International Educational Exchange
Portland, ME
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Position: Sales and Marketing Manager, TEFL
Reports To: Director, Teach Abroad and TEFL
Department: TEFL
Location: U.S. based remote

About the Company:

Council on International Education and Exchange (CIEE) is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and culturally diverse world.

Summary of Position:

The Sales and Marketing Manager is responsible for growing enrollments in CIEE TEFL certification courses that prepare students to Teach English as a Foreign Language (TEFL). To accomplish this, the Sales and Marketing manager will develop and execute effective marketing strategies to expand CIEE TEFL’s market presence and generate leads. In addition, this position will oversee the sales process and will personally engage with leads and applicants to successfully convert them to enrolled students. The Sales and Marketing Manager will also be responsible for building strategic relationships with partners that will refer students or resell CIEE TEFL courses. In these ways the Sales and Marketing Manager will play a key role in the future growth and success of CIEE TEFL.

Primary Responsibilities:

  • Understand the TEFL market: competitors, alternatives, and differences; you must be the market expert
  • Develop and execute impactful marketing strategies, leveraging full spectrum of marketing channels
  • Manage agency and freelance relationships, such as designers and copywriters
  • Engage with CIEE participants and alumni to generate rich marketing content and encourage referrals
  • Collaborate effectively with CIEE web and digital marketing teams to refine and execute plans
  • Oversee sales process and consistently work to improve conversion rates
  • Proactively engage with TEFL leads and applicants at every stage of the sales process and work to convert them to enrolled students
  • Meet budgeted sales requirements for retail and partner channels
  • Initiate and build partner relationships
    • Teacher-providing institutions: partner agencies, schools, and staffing agencies
    • Channel sellers: creating opportunities for reselling TEFL courses through partner organizations: government, NGO, private recruiters
  • Cooperate extensively with Teach Abroad team to achieve cross-functional success and mutual benefit
  • Manage, train, mentor and develop direct reports depending on future growth
  • Other projects and duties as assigned

Skills and Experience:

  • Bachelor's degree
  • 2+ years of sales, account management, or partnership development experience
  • 2+ years marketing experience or strong familiarity with marketing strategies and tactics
  • Demonstrable ability to take ownership and accountability, and act on business goals and objectives
  • Proven track record of growing accounts by forging a strong relationship with clients
  • Ability to understand competitive markets and communicate value
  • Experience using Salesforce or other CRM
  • Experience teaching English as a Second Language (ESL)
  • Flexibility and interest in a dynamic, team-oriented environment
  • Strong communication, presentation, and relationship management skills
  • Excellent organizational and time management skills
  • Ability to learn new processes quickly and take initiative

Diversity Matters:

CIEE believes that diversity matters and that professionals with diverse backgrounds provide diverse approaches and ideas to solving problems and finding ways to advance our mission to bring the world together. Candidates from underrepresented groups with diverse backgrounds and experiences are strongly encouraged to apply.

Why you should consider working for us:

  • You will change the world. CIEE builds bridges between different people, different countries, and different cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives, our alumni change the world. Be part of the change!
  • You will be fairly compensated. CIEE strives to provide all employees with competitive salaries and exceptional benefits. Benefits include excellent healthcare insurance; annual contributions to your retirement fund of up to 5% of your salary; generous personal time off, including vacation, holidays, and floating Fridays; and a full suite of insurance, including life, travel, short-term, and long-term disability insurance.
  • You will be part of a fast-paced, international, diverse, and collaborative team of professionals. CIEE operates the largest nonprofit network of study abroad locations, with facilities and staff in 26 countries. Additionally, we help international participants from over 130 countries come to the USA each year. Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams, and are dedicated to advancing our 75-year-old mission to make the world a more peaceful place.

Due to federal regulations a background check will be conducted as a condition of employment.

As a condition of employment with CIEE, all new employees must comply with our COVID-19 Vaccination Policy which requires proof of full vaccination status, subject to any local laws or restrictions.

CIEE Council on International Educational Exchange

Why Work Here?
You will change the world, receive a competitive total rewards package and be part of an international, diverse and collaborative team!


Portland, ME



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