This is an opportunity for a unique role with a blend of sales and marketing. We believe that Manufacturing Matters! Our locations serve the industrial manufacturing industries by supplying and delivering solutions around the manufacturing technology space. We work with our awesome customers to help deliver products and services to the market that helps keep America moving. Come join an ever growing company in a dynamic role and be a part of something big!
Living options include - Omaha, NE; Kansas City, MO; Little Rock AR.
Division Marketing Lead
The Industrial Solutions Network locations of CED, Inc.
Description of the role:
The Division Marketing Lead is responsible for growing opportunities, sales and customer partnerships through developing and implementing a defined marketing/ communications plan for a geographical group of Profit Centers.
This role offers the unique opportunity to manage, coordinate and help implement all aspects of the marketing/communications plan such as strategy, branding, digital campaigns, communications, content creation and analysis.
Execute the defined vision and strategy in coordination with the local Profit Centers, suppliers and the Industrial Solutions Network vision.
Ensure that campaigns and projects are properly implemented in-line with agreed upon targets and objectives.
A strong background in marketing leadership, communication, partnering, collaboration, and influence is desired. The Division Marketing Lead will be engaging other division marketing, sales and managers to best deliver and explain our value to the profit centers and our customers.
Work directly with the Division Manager to establish yearly goals for marketing.
Execute on the agreed upon marketing strategies and utilize any resources
required to bring the plans listed above to life.
Manage the brand, content and strategy to drive the branding strategy of the Industrial Solutions Network and local markets/DBAs. Create and document the acceptable branding methodologies, create and distribute branding guides as required and coach your division on how to maintain brand presence within the branding guidelines.
Participate in the development of the marketing calendar to Execute and Work with our suppliers and partners on agreed upon campaigns.
Interact as a team member and if required team leader within the Industrial Solutions Network marketing team fully developing and implementing any ISN project as delegated.
Develop a sphere of relationships with all division personnel, including all appropriate decision makers/stakeholders at the Profit Centers and ISN marketing leads.
Create, design, implement or oversee the creation of any program deliverables as required to implement each marketing and/ or communication program.
Collaborate with managers or any account managers to understand customer buying behavior and opportunities.
Statistical analysis and reporting of programs and/ or market driven data as required.
Target end user segments to include End Users, OEM’s, SI’s and industrial contractors.
Set a standard for formally communicating within the division and to the Profit Centers on a regular, defined basis.
Develop new or utilize existing communication channels to execute your marketing plan within local and and ISN standards and guides.
Develop new and maintain existing strategic partnerships with suppliers to maximize their visibility of the opportunities available within the division and ISN.
Participate in appropriate professional organizations and industry events to exhibit thought leadership, develop new partnerships and promote capabilities.
Minimum Qualifications and Requirements:
A four year degree or equivalent professional experience.
4+ years of marketing experience.
Demonstrated success in communication and field marketing program.
Experience in creating and managing brands.
Proven Leadership skills to motivate, influence and drive change to embrace new concepts and solutions.
Demonstrates strong interpersonal, organizational and written/verbal communication skills with a versatility to span engagement from executives to individual contributors.
Self-motivated and self-managed towards objectives. Ensure all concepts are developed on time, aligned with brand direction and in-line with agreed budgets.
Proven ability to manage multiple partner relationships while achieving target outcomes.
Preferable experience and proven in design and digital content creation.
Must be able and willing to travel as required.
As required to best satisfy the needs of the division Profit Centers to best achieve their goals. This Division has locations located in Eastern Nebraska, the Kansas City, Topeka metro areas, as well as Northern Arkansas.
About the Industrial Solutions Network of CED:
The Industrial Solutions Network (ISN) of locations focuses on provided electrical, automation and controls products and services to the manufacturing industry. It is part of Consolidated Electrical Distributors Inc. which is one of the largest electrical distributors in the U.S. with over 700 locations.
It’s an industry and a company where there is opportunity all around you. The electrical industry is a 100 billion dollar industry and CED is a big part of it with close to 600 locations across the country. Be apart of something big and meaningful. CED provides the electrical components and solutions in the commercial construction projects that build America and in the manufacturing of the products we buy every single day. CED and the industry are always changing and growing, so if you are interested in steering the direction of an industry and a company that allows you to do what you think you should be done through marketing and communications to grow with our customers, please JOIN THE CURRENT!
CED is an Equal Opportunity Employer | Disability and Veteran. To view the "EEO is the Law" poster, click here