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CRM & Email Marketing Manager

CBDfx Los Angeles, CA

  • Expired: over a month ago. Applications are no longer accepted.
Job Description

CBDfx is looking for a creative and highly analytical  CRM & Email Marketing Manager to lead email marketing and customer retention efforts for the hottest CBD brand on the market today. At CBDfx, you’ll join a young, fun, successful and super-fast moving company full of creative people dedicated to bringing high-quality CBD products to markets around the globe. Wellness is at the heart of everything we do—from gummies to capsules and tinctures to topicals, we’re constantly innovating to create the most effective CBD products available.

 

As the CRM & Email Marketing Manager, you will focus on the full scope of CRM and email communications— including the strategy, execution, measurement and optimization of promotional, lifecycle, and automation/flow campaigns, as well as testing initiatives, to increase customer engagement and drive incremental sales. You’ll regularly collaborate with the Creative, Marketing, eCommerce and Development teams to build effective campaigns to both acquire and retain customers via loyalty and subscription programs.

 

Skill Set

 

  • You live for A/B and multivariate testing— including delivery, creative layout, subject line testing, open rate, click through rate and segmentation performance— to develop best practices for ongoing optimization of email campaigns

  • You are the email whisperer—former customers and unengaged subscribers regularly fall under your spell

  • You’re a pro at developing and optimizing email and SMS lead capture and acquisition strategies across sites and digital channels

  • Tracking important email metrics and performance data (e.g., conversion rates, click-through rates, deliverability and open rates) is second nature to you

  • You have excellent analytical skills and desire to work in a fast-paced entrepreneurial environment driven by data and creative excellence

  • You are motivated to stay a step ahead of the competition

  • You are equally as content obsessed as you are analytically minded

  • You have a passion and track record for customer-centric marketing

  • You have strong analytical, problem-solving skills and communication skills

 

Requirements

 

  • You have 5+ years of CRM and email marketing experience, including promotional, drip/triggered, and brand marketing, for an ecommerce company; extra points if you’ve done this for a CPG company

  • You have attained Boss Level with your Klaviyo skills

  • You have in-depth experience with end-to-end campaign management and implementing email best practices including list growth,, design, A/B testing, delivery and deliverability issues, segmentation, and analytics/performance management

  • You have experience managing email and SMS communications through the customer relationship lifecycle, including loyalty & referral, subscription, repeat purchase, win-back and more

  • Bachelor’s degree is required, preferably with in emphasis in marketing/business

  • You have impeccable attention to detail even in a fast-paced environment

  • CBD, Cannabis, Alcohol, Pharmaceutical or other heavily regulated industry experience a plus

  • Experience with HTML a plus 

  • International email marketing experience a plus 

 

Knowledge/Abilities

 

  • You are comfortable operating independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail

  • Ability to conceptualize

  • Understanding of all current digital technology in the marketplace

  • Excellent interpersonal, communication and presentation skills

  • Ability to problem solve, lead and follow

  • Equally content obsessed as you are analytically minded

Company Description
CBDfx is a Southern California-based company focused on providing high quality, full-spectrum CBD to customers in a wide variety of formats. A respected industry leader, the company began with a full range of CBD vape products, and has since expanded to include edible, topical, and pet-oriented CBD products as well. CBDfx’s mission is to offer the purest and most effective organic/ethically sourced CBD options on the market today, and the company demonstrates this commitment to quality by making all batch lab reports publicly available online. With impeccably friendly customer support, fun and exciting product innovation, and premium quality that can be felt right down to the packaging, CBDfx is poised to dominate this emerging market for years to come.

We are passionate, creative, and believe in only making the best products. We’re looking for team members who think big, move fast, work smart, and have a desire to do things better. We pride ourselves in hiring great people with the talent it takes to keep up with our growth.

CBDfx

CBDfx is a Southern California-based company focused on providing high quality, full-spectrum CBD to customers in a wide variety of formats. A respected industry leader, the company began with a full range of CBD vape products, and has since expanded to include edible, topical, and pet-oriented CBD products as well. CBDfx’s mission is to offer the purest and most effective organic/ethically sourced CBD options on the market today, and the company demonstrates this commitment to quality by making all batch lab reports publicly available online. With impeccably friendly customer support, fun and exciting product innovation, and premium quality that can be felt right down to the packaging, CBDfx is poised to dominate this emerging market for years to come. We are passionate, creative, and believe in only making the best products. We’re looking for team members who think big, move fast, work smart, and have a desire to do things better. We pride ourselves in hiring great people with the talent it takes to keep up with our growth.

Address

19851 Nordhoff Place #105

Los Angeles, CA
USA

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Business

Website

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