CRM & Email Marketing Manager
CBDfx Los Angeles, CA
- Expired: over a month ago. Applications are no longer accepted.
CBDfx is looking for a creative and highly analytical CRM & Email Marketing Manager to lead email marketing and customer retention efforts for the hottest CBD brand on the market today. At CBDfx, you’ll join a young, fun, successful and super-fast moving company full of creative people dedicated to bringing high-quality CBD products to markets around the globe. Wellness is at the heart of everything we do—from gummies to capsules and tinctures to topicals, we’re constantly innovating to create the most effective CBD products available.
As the CRM & Email Marketing Manager, you will focus on the full scope of CRM and email communications— including the strategy, execution, measurement and optimization of promotional, lifecycle, and automation/flow campaigns, as well as testing initiatives, to increase customer engagement and drive incremental sales. You’ll regularly collaborate with the Creative, Marketing, eCommerce and Development teams to build effective campaigns to both acquire and retain customers via loyalty and subscription programs.
You live for A/B and multivariate testing— including delivery, creative layout, subject line testing, open rate, click through rate and segmentation performance— to develop best practices for ongoing optimization of email campaigns
You are the email whisperer—former customers and unengaged subscribers regularly fall under your spell
You’re a pro at developing and optimizing email and SMS lead capture and acquisition strategies across sites and digital channels
Tracking important email metrics and performance data (e.g., conversion rates, click-through rates, deliverability and open rates) is second nature to you
You have excellent analytical skills and desire to work in a fast-paced entrepreneurial environment driven by data and creative excellence
You are motivated to stay a step ahead of the competition
You are equally as content obsessed as you are analytically minded
You have a passion and track record for customer-centric marketing
You have strong analytical, problem-solving skills and communication skills
You have 5+ years of CRM and email marketing experience, including promotional, drip/triggered, and brand marketing, for an ecommerce company; extra points if you’ve done this for a CPG company
You have attained Boss Level with your Klaviyo skills
You have in-depth experience with end-to-end campaign management and implementing email best practices including list growth,, design, A/B testing, delivery and deliverability issues, segmentation, and analytics/performance management
You have experience managing email and SMS communications through the customer relationship lifecycle, including loyalty & referral, subscription, repeat purchase, win-back and more
Bachelor’s degree is required, preferably with in emphasis in marketing/business
You have impeccable attention to detail even in a fast-paced environment
CBD, Cannabis, Alcohol, Pharmaceutical or other heavily regulated industry experience a plus
Experience with HTML a plus
International email marketing experience a plus
You are comfortable operating independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
Ability to conceptualize
Understanding of all current digital technology in the marketplace
Excellent interpersonal, communication and presentation skills
Ability to problem solve, lead and follow
Equally content obsessed as you are analytically minded
We are passionate, creative, and believe in only making the best products. We’re looking for team members who think big, move fast, work smart, and have a desire to do things better. We pride ourselves in hiring great people with the talent it takes to keep up with our growth.
CBDfx is a Southern California-based company focused on providing high quality, full-spectrum CBD to customers in a wide variety of formats. A respected industry leader, the company began with a full range of CBD vape products, and has since expanded to include edible, topical, and pet-oriented CBD products as well. CBDfx’s mission is to offer the purest and most effective organic/ethically sourced CBD options on the market today, and the company demonstrates this commitment to quality by making all batch lab reports publicly available online. With impeccably friendly customer support, fun and exciting product innovation, and premium quality that can be felt right down to the packaging, CBDfx is poised to dominate this emerging market for years to come. We are passionate, creative, and believe in only making the best products. We’re looking for team members who think big, move fast, work smart, and have a desire to do things better. We pride ourselves in hiring great people with the talent it takes to keep up with our growth.
19851 Nordhoff Place #105Los Angeles, CA