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Sr. Growth Marketing Manager

CAVA
Washington, DC
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Sr. Growth Marketing Manager


CAVA can trace its roots back to a singlerestaurant in Bethesda, Maryland. Today it includes more than 130+ fast-casualMediterranean restaurants and a line of chef-crafted dips and spreads sold inWhole Foods Markets nationwide. In 2018, CAVA joined with Zoës Kitchen – andtogether, we’re sharing a passion for bold, craveable meals and exceptionalguest experiences with guests across the country.

From our restaurants to our support center, CAVAteam members foster a culture built on five pillars:

  • Positivity – We believe in the power ofpositivity. Every one of us can change someone’s day for the better.
  • Transparency – We believe in open andrespectful communication. We use transparency to help us make decisions andinform how we talk to each other.
  • Humility – We can always find ways to improve.The more we learn, the more we see how much we don’t know and how much we needothers to help us learn to grow.
  • Fanaticism – We are passionate about ourmission and the opportunity to turn every guest into a fanatic. We bring thatenergy to everything we do.
  • Thoughtfulness – To us, every detail matters.We go above and beyond for our guests, our teams, and our communities.



The Role:

 Are you energized by the rapidlyevolving loyalty landscape? Are you results and data driven? Are youperpetually curious about customer behavior shifts and identifying whatmotivates action and emotion?  Do youthrive in a rapidly changing environment that adjusts with the pace of thecustomer?  Are you motivated by theopportunity to make impact on a brand with high growth potential?  If you’re intrigued, then this role is foryou.

 

The Sr Manager of Loyalty and Growthwill lead the development, planning and execution of CAVA’s CustomerRelationship Management (CRM) initiatives to drive growth, retention, andfrequency.  With a laser focus on drivingincreased customer value through integrated planning, you will apply industrybest practices and innovation across CAVA’s loyalty, email, in-app, push, SMS channels.This role will steward a highly branded CRM experience, aninnovative approach to personalized communications, with a laser focus ondriving results. This is an opportunity to shape our community by designing thestrategy and mechanisms by which we reward our guests for being and buildemotional connections with our community.

 

Role Accountabilities:

Loyalty Program Strategy, Planning,Execution, Measurement and Optimization:

  • Reimagine CAVA’s loyalty program tocreate true value for the customer and the business
  • Build and steward asustainable, accretive business model and define our go to market plan throughphased program enhancements
  • Identify and test new programs to optimizeand scale channels
  • Clearly measure, track and reportprogress against program goals. (file growth, retention, frequency) – both at atopline program level and the impact on the individual restaurant P&Ls                                                                                                               
CRM Strategy, Planning, Execution,Measurement and Optimization:
  • Define the growth and retention strategy,annual plan and seasonal calendars for CAVA’s CRM channels
  • Establish and optimize new behavioraltriggers across push, email, SMS, etc.
  • Own A/B and multi-variate testing,cadence and results
  • Drive and track KPIs including filegrowth, retention, frequency
  • Lead content development process –writing channel plans, ensuring messaging and visuals are impactful, customizedby channel and incorporating best practices
Audience/Segmentation:
  • Refine customer journeys and optimizebased on real time measurement.
  • Collaborate with Analytics to leveragecustomer cohorts and ensure they are being properly activated and nurtured,supporting the long-term engagement of our customer base.
Enterprise Mindset and ThoughtLeadership:
  • Contribute to thoughtful and creativediscussions with leadership, stakeholders, cross-functional teams on strategicgoals, resources, scheduling, plans and challenges. 
  • Effectively communicate results tocompany executives to help drive organizational change.
  • Work cross-business to align the Loyaltyand Growth strategy to CAVA’s overall business strategy

MarTech:

  • Collaborate with Marketing, Media and Digital,Technology teams to define and build future state of MarTech stack, definingspecific use cases and advising on roadmap to pace and sequence development andAPI integrations.


TheQualifications:

  • Bachelor’s Degree required, MBA a plus
  • 6+ years of CRM and Loyalty marketing experience, owning program planning andexecution across loyalty, email, push, SMS, etc.
  • Experience in food, hospitality, retail, e-commerce, CPG ordirect-to-consumer, with a customer first outlook
  • Experience in lifecycle engagement marketing experience with a focus ondeveloping complex, automated user journeys (e.g.activation/retention/win-back/etc)
  • Strong ownership and accountability in driving and scaling businessefficiently and effectively
  • Hands-on experience developing and executing ad hoc & automated lifecyclemarketing campaigns
  • Deep understanding of email marketing best practices, including but notlimited to – A/B testing, segmentation, targeting, rules and triggers, list management,IP monitoring, and deliverability tracking
  • Experience with leading relationship with an ESP, Loyalty, and marketingautomation platforms – Braze, Paytronix and/or similar
  • Working knowledge of HTML/CSS and GoogleAnalytics
  • Strong analytical skills with ability topull, build and analyze data
  • Excellent organizational skills and extreme attention-to-detail
  • Collaborator, self-starter, innovator and problem-solver
  • Strong verbal and written communication skills and works effectively withcross-functional teams
  • Experience working for both a large enterprise and either a start-up orhigh-growth organization is a plus


What We Offer:

  • A competitive base salary, plus bonus and commissions
  • Unlimited paid time off
  • A generous benefits package that includes: health, dental, vision,telemedicine, and pet insurance
  • 401k enrollment with CAVA contribution after one year
  • Free CAVA food
  • Paid parental, bereavement and community service leave
  • The opportunity to be on the ground floor of a rapidly growing brand


CAVA –
joining “A culture, not a concept”

 

CAVA

Address

Washington, DC
USA

Industry

Business

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