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Loyalty and CRM Analyst

CAVA
Washington, DC
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Loyalty and CRM Analyst/Manager

 

Aboutthe Role

Are you energized bythe rapidly evolving loyalty landscape? Are you results and data driven? Are you perpetually curious aboutcustomer behavior shifts and identifying what motivates action and emotion? Doyou thrive in a rapidly changing environment that adjusts with the pace of thecustomer? Are you motivated by the opportunity to make impact on a brand withhigh growth potential?  If you’reintrigued, this role is for you.

 The Loyalty and CRMManager will be responsible driving guest acquisition & retention to deliveron goals. In this role, you will lead strategic execution of seasonal andannual plans, own the relationship with our ESP and Loyalty 3rdparty partners and become the expert on their platforms to maximizing customerrelationship value across loyalty, email, in-app and push marketing.

 

RoleAccountabilities

Loyalty ProgramPlanning, Execution, Measurement and Optimization

  • Grow the active loyaltybase and continuously improve engagement, retention, and frequency.
  • Deliver an uncommonlygood loyalty experience, beyond the transaction.
  • Contribute to planningand lead execution of loyalty engagement programs, promotions, and rewards.
  • Leveraging datainsights, create experimentation roadmaps for innovation, A/B testing and new approachesto find incremental value.
  • Own calendarmanagement, review and approval processes, QA and testing, segmentation andtest set ups and deployment.
  • Execute a lifecycleengagement marketing strategy with a focus on developing complex, automateduser journeys (e.g. activation/retention/win-back/etc.
  • Maintain loyaltyperformance reports and present actionable weekly/monthly/quarterly learnings

CRM Channel Planning,Execution, Measurement and Optimization

  • Contribute to planningand lead execution of the CRM channel (email marketing, push notification and in-appmessaging) plans.
  • Translate seasonalmarketing messages into specific campaign tactics for CRM channels, includingnational brand messages and segmented and triggered messages to drive loyaltyengagement and enrollment.
  • Lead contentdevelopment process – writing briefs, ensuring messaging and visuals areimpactful, customized by channel and incorporating best practices.
  • Own calendarmanagement, review and approval processes, QA and testing, segmentation andtest set ups and deployment.
  • Know and follow bestpractices for maintaining a healthy and engaged subscriber list.
  • Proactively analyzeperformance to goals and develop reporting with strong ability to influence decisionmaking through data synthesis.

Partner Management andThought Leadership

  • Lead relationship withESP and 3P automation platforms.
  • Partner with crossfunctional teams to ensure seamless and optimal user-experience across digital touchpointsthat support conversion within CRM and loyalty channels.
  • Identify andincorporate relevant industry trends and new ideas, maintaining understandingof best practices, new tools & relevant industry innovation.

 

Desired Skills & Experience:

  • 5+ years of experiencein project management and strategy development, loyalty, CRM, and/orpromotional marketing; experience in food, retail CPG or direct-to-consumerpreferred
  • Exceptional analyticaland problem-solving skills to pull, build and analyze data
  • Significant experiencenavigating ESP and 3P automation platforms - GA, Braze and Paytronixfamiliarity and working knowledge of HTML/CSS a major plus
  • Deep understanding ofemail marketing best practices, including but not limited to – A/B testing,segmentation, targeting, rules and triggers, list management, IP monitoring,and deliverability tracking
  • Experience working forboth a large enterprise and either a start-up or high-growth organization is aplus
  • Excellentorganizational & multitasking abilities
  • Extremeattention-to-detail in an agile environment and strong ownership andaccountability

Why You Will Love CAVA!

  • Competitive salary,plus bonus and long-term incentives*
  • Unlimited PTO, paidparental leave, plus paid opportunities to give back to the community
  • Health, Dental,Vision, Telemedicine, Pet Insurance plus more!
  • 401k enrollment withCAVA contribution
  • Company-paid STD, LTD,Life and AD&D coverage for salaried positions*
  • Free CAVA food
  • Casual workenvironment
  • The opportunity to beon the ground floor of a rapidly growing brand


*Indicatesqualifying eligible positions only

 

CAVA – Joining “A culture, not a concept”

 

Asan equal opportunity employer, CAVA considers applicants for all positionswithout regard to race, color, sex, religion, national origin, disability, age,height, weight, marital status, sexual orientation, familial status, geneticinformation or any other characteristic or protected classes as defined byfederal, state, or local law.

CAVA

Address

Washington, DC
USA

Industry

Business

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