Marketing Manager - North America

At CAKE we inspire the world towards a zero-emission society by designing and building high-performance electric mopeds and motorbikes. Our mission is to speed up the world’s journey toward a zero-emission society while enhancing excitement and fun. Since day one, that has been at the very heart of our company. We intend to keep it that way.

We are looking for a North America Marketing Manager that sees the potential of our brand and wants to join the journey of this fast-moving, exciting, and passionate start-up!

About the role

We are in need of someone experienced that can secure an impactful through-the-funnel (brand awareness & sales generation) marketing in NA, focused on the SoCal and NY areas. In alignment with the Global vision and identity of CAKE, this role will help us ensure brand awareness and engagement as well as product visibility and testing to drive quality lead generation.

You will report to the Head of Sales N.A, and the role is based in Los Angeles. You will work closely with the Global Communications Director and B2B & B2C Business Directors to contribute to our global strategy. Your work will include and is not limited to:

• Own and deliver on budget for N.A Marketing, which consists of brand/trade events, field events, site events, lending of bikes for champions and performance (lead generation), and digital marketing

• Working collaboratively with Global Communications as well as our B2B and B2C Business Areas Directors to deliver the overarching brand and business area goals, while developing cross-business marketing and sales/service opportunities in N.A

• Drive regional marketing planning by translating global marketing strategies into regional plans and executions, emphasizing global consistency with local relevancy

• In partnership with the N.A B2C and B2B commercial teams ensure all marketing activities are aligned through an integrated marketplace approach and development of sales marketing collateral

• Identify new marketing opportunities for the N.A market as well as those with Global market potential and develop with Global Marketing and Business areas through to implementation and reporting

• Define key events (trade shows) to showcase and launch products to drive business & field events to provide product visibility & testing to the target audience

• Lead and execute day-to-day campaign management and strategy across multiple platforms

• Be the go-to paid search resource for CAKE. Participate in and/or lead agency relationships and meetings and deliver in-house materials such as performance reports and presentations.

• Execute email and drip campaigns internally, using Salesforce for audience segmentation and real-time lead generation.

• Lead strategic and tactical paid search initiatives that drive, engage, and convert qualified traffic, using our core paid media channels.

• Experience with email campaigns and management (Segmentation)

• Work with the Global creative team to create local content

• Manage and drive consultants and agencies in N.A

Who are you?

Qualifications

• 5-7 years of marketing experience working with lifestyle and tech brands. Automotive and Sustainability experience is a plus

• Bachelor’s degree in Marketing, Communication, Business, or related field from an accredited college or university or demonstrated equivalent. Advanced degree (e.g. Masters/MBA) a plus

• Marketing Cloud experiences such as Salesforce or another equivalent CRM database 

• Salesforce Marketing Cloud experience preferred

We believe you

• have a positive 'can-do' attitude and a flexible approach

• have creative problem-solving skills and a solutions-focused mindset

• are engage in projects with a sense of urgency

• are a strong communicator and relationship builder

• are a self-starter: you thrive on taking ownership of initiatives with limited oversight

• have excellent written and verbal communication skills in English

Teamwork is important to you and you can identify with the scale-up journey that CAKE is on, meaning we are an action-oriented and forward-leaning organization. You thrive in a dynamic fast-paced global environment with an ambitious mission and are not afraid to roll up your sleeves to get things done. Sustainability is our reason to exist and inseparable from our business. We are passionate, invested in our work, and enjoy learning together.

Welcome to the world of uncompromising, lightweight, and high-performance electric motorbikes! We are looking forward to hearing from you!

What we offer!

We offer an exciting multicultural workplace, where we strive to evolve as employees and create a great environment. Your contribution will be important. You will join an engaged, solution-oriented, and curious team in a constantly growing and innovative company.

• Salary range - $80,000 - $110,000 USD yearly
• 3 weeks (15 days) PTO
• Sick/Wellness PTO
• 11 Company paid holidays
• Medical, Dental, and Vision plans
• 401k after 90 days of Employment 

About CAKE

CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire a zero-emission society, by combining excitement and responsibility. The model range currently consists of three different platforms – the versatile off-roader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.