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Manager, Performance Marketing

Saint Louis, MO
  • Posted: over a month ago
  • Full-Time
Job Description

The Manager, Performance Marketing is a champion and the leader for full-funnel performance marketing at Build-A-Bear. They will be responsible for channel and campaign planning, agency management, measurement and accurate and on-time delivery of Performance Marketing campaigns. The ideal candidate is data-driven, has a passion for digital advertising, driving results and excels at building strong relationships (internal and external).


  • Lead and effectively collaborate with a variety of internal and external partners to define requirements, creative and messaging, solicit feedback and confirm campaign and promotional details (timing, budget, messaging and expected outcomes)
  • Develop and lead Performance Marketing media mix & spend strategy and budget planning
  • Oversee and manage campaign execution, optimization, and delivery, ensuring campaigns drive qualified traffic and exceed KPI goals
  • Ensure campaign and asset production (i.e. search copy) are complete, accurate and on-time
  • Review, interpret and communicate campaign, creative and budget performance to executives and peers
  • Champion campaign and creative insights, gaps, areas of opportunity or areas of misalignment to help the organization understand and act on product, content, creative, and tagging & measurement opportunities
  • Conduct daily campaign and KPI analytics to determine the best campaign settings, uncover delivery issues, find optimization opportunities and discover new approaches
  • Hold responsibility for maintaining a testing roadmap, and regularly conduct a variety of digital experiments
  • Work continuously on resource and ad efficiency and process optimization
  • Stay current with Google, Meta and other Performance Marketing best practices and emerging trends
  • Leverage a range of available reporting tools to understand campaigns; including, Paid Platforms (Meta, Google, etc.), Web Analytics (Google Analytics), Datorama and other tools (as directed)
  • Develop and maintain a consistent reputation as a self-starter, technical expert, collaborative and effective partner
  • Other duties as assigned by management


  • Bachelor's degree required
  • A minimum of 5-7 years of day-to-day Paid Social and/or Paid Search campaign execution, strategy and management (in-house or agency) required
  • A minimum of 5-7 years of experience in Google Ads and/or Facebook Ads required
  • Experience in TikTok advertising strongly preferred
  • 3+ years of experience in using digital platforms to conduct campaign experiments preferred
  • Google Analytics, Facebook Blueprint, and/or Google Ads Certified, preferred
  • Experience working in and leading the strategy for building digital marketing campaigns
  • A high-level of knowledge of digital marketing platforms and metrics, with an understanding of campaign settings and new innovations
  • Excel enthusiast and power user with proven experience building forecasts, analyzing campaign performance, and budgeting in spreadsheets
  • Experience with Google Analytics, Datorama, Power BI, and/or Google Data Studio is a plus
  • Managerial skills with capabilities to delegate and motivate staff
  • Strong analytical reasoning and planning and organization skills
  • Strong written and verbal communication skills
  • Managerial ability
  • Persistent

Apply online at (Choose Corporate Office Opportunities)

Build-A-Bear Workshop® offers an exciting, fun and fast-paced work environment. One of our core values is "Embrace" - we value the diversity, individuality and background of our associates, Guests, and business partners and we cultivate an environment of inclusion.

Come see the difference in our company culture!



Saint Louis, MO
63103 USA



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