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Manager, Loyalty Marketing & Innovation

Build-A-Bear
Saint Louis, MO
  • Posted: over a month ago
  • Full-Time
Job Description

The Manager of Loyalty Marketing and Innovation will develop new programs, launch omni-channel loyalty marketing campaigns and lead the expansion of Build-A-Bear's Loyalty program, the Bonus Club. They will be responsible for implementing omni-channel member acquisition and retention strategies, tactics and campaigns, and will work cross-functionally to create easier, seamless and more fun experiences for Build-A-Bear's Loyalty Members. The ideal candidate is curious and passionate about loyalty programs and experiences, is data-driven, and has a background in CRM and Digital marketing.

Responsibilities:

  • Develop Loyalty campaigns and experiences that create seamless, easy and fun omni-channel experiences for Build-A-Bear's loyalty members.
  • Analyze member segments, campaign response rates, and identify optimizations and opportunities for new programs and campaigns.
  • Hold responsibility for Loyalty program and campaign planning, project management, and ensuring campaigns are launch accurately and on time.
  • Lead and effectively collaborate with a variety of internal and external partners to define requirements (technical, creative and message), solicit feedback and define project specifics (timing, budget, messaging and expected outcomes).
  • Hold responsibility for maintaining a testing roadmap, and regularly conduct a variety of digital experiments, tests, and champion AB testing to deliver the greatest impact.
  • Work in Salesforce Loyalty Module and Salesforce Service Cloud to setup campaigns, analyze program performance and optimize the program
  • Advocate for Loyalty Member segments and use data and presentation to help the organization understand and act on product, experience, content, creative, and tagging & measurement opportunities.
  • Review, interpret and communicate campaign, creative and budget performance to stakeholders.
  • Work continuously on campaign efficiency and process optimization.
  • Stay current with Loyalty program best practices and emerging trends.
  • Leverage a range of available reporting tools to understand campaigns; including, Salesforce Loyalty Module, Microsoft PowerBI, Excel Dashboards, Web Analytics (Google Analytics), Datorama and other tools (as directed).
  • Develop and maintain a consistent reputation as a self-starter, technical expert, collaborative and effective partner.
  • Other duties as assigned by management.

Qualifications:

  • Bachelor's degree required
  • A minimum of 5-7 years of Loyalty campaign execution, strategy and management (in-house or agency) required
  • A minimum of 5-7 years of experience planning, project managing and building CRM and Digital campaigns
  • 3+ years of experience conducting guest level segmentation, cluster, and lift reporting and analytics preferred
  • 3+ years of experience in Salesforce, CRM databases or technical loyalty campaign tool
  • A high-level of knowledge of digital marketing platforms, with an understanding of campaign settings and new innovations
  • Excel enthusiast and power user with proven experience building forecasts, analyzing campaign performance, and budgeting in spreadsheets
  • Experience tracking audience behavior using website analytics
  • Managerial skills with capabilities to delegate and motivate
  • Strong strategic, planning and organization skills and analytical reasoning abilities
  • Customer focused
  • Strong written and verbal communication skills

Apply online at http://careers.buildabear.com (Choose Corporate Office Opportunities)

Build-A-Bear Workshop® offers an exciting, fun and fast-paced work environment. One of our core values is "Embrace" - we value the diversity, individuality and background of our associates, Guests, and business partners and we cultivate an environment of inclusion.

Come see the difference in our company culture!

Build-A-Bear

Address

Saint Louis, MO
63103 USA

Industry

Business

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