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Brand Specialist

Buff City Soap Franchise Elizabethtown, KY

  • Expired: over a month ago. Applications are no longer accepted.
Job Description
Brand Specialist


Assist in the management of marketing and advertising responsibilities for Buff City Soap including specific projects. 


  • Opening and Grand Opening Marketing Plans - Initiate, develop, and execute ad plans within specified budgets for rapid new store growth. 
    1. Work with BCS operations to establish a timeline of opening plan and week-to-week responsibilities two months prior to opening.
    2. Set up local social media page (Facebook and Instagram) and local website.
    3. Develop and communicate content for local and national social posts to agency.
    4. Work with agency to place digital (paid social), radio, radio remotes, tv, etc.
    5. Create Google and Apple pages for new store before opening.
    6. Solicit, schedule, and coordinate in-store or on-site events.
    7. Locate and reserve OOH. Coordinate creative posting.
    8. Coordinate solo direct mail drops.
    9. Identify local shared mail options, reservations, and coordinate appropriate creative.
    10. Order Opening and Grand Opening POP materials.
    11. Work with Ops to determine Opening Day or Grand Opening Day event needs.
    12. Collaborate with Influencer agency to coordinate partnerships and influencer events.
    13. Email communications outlining store opening results and sales information.
  • Ongoing Marketing Plan - Initiate, develop, manage, and execute marketing plans within specified budgets. 
    1. Develop, execute, and manage annual plan for each store location and market including all the above actions listed for Opening/GO.
    2. Write and submit communications for Ops when specific store or local market programs apply.
    3. Watch sales and comps and initiate action plans for challenged stores.
    4. Evaluate coupon & deal redemption and recommend adjustments accordingly.
    5. Schedule texts and emails (via STC) with appropriate content.
    6. Evaluate and execute local sponsorships.
    7. Assist in store information (phone number, hours, etc.). Updates include Google & Apple Maps, in-store signage, and social via instruction to agency.
  • Budget Management
    1. Process bills for all media and marketing expenses.
    2. Process invoices for projects affecting all stores.
    3. Ensure accuracy, code, and submit for approval and payment.
  • Creative Development
    1. Work with Ops to establish monthly coupon offers.
    2. Submit jobs for creative development for print, social, signage, etc.
    3. Proof for accuracy and send to Ops for final approval.

Job Requirements


  • College business degree in marketing or communications.

  • Three to four years’ experience managing marketing advertising media.
  • Digital marketing.
  • Proficient with Microsoft suite.
  • Experience setting up social media campaigns, particularly facebook and instagram.
  • Experience managing schedules and assets for print, radio, and TV.
  • Basic PR writing.
  • Brand or account management.

  • High level of attention to detail. Proofing.
  • Highly organized.
  • Writing.
  • Works well with a team on projects.
  • Initiative.

Buff City Soap Franchise


Elizabethtown, KY
42701 USA



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