We are looking for a Marketing Director to join our team! You will be responsible for overseeing marketing for Diamond Banc (www.diamondbanc.com) and Buchroeders (www.brdiamonds.com). As well as other affiliated projects.
Developing marketing plans and managing budgets
Developing and executing promotions and events
Reporting (Salesforce, Google Analytics, etc.)
Working with creative and strategic agencies to achieve marketing objectives including PPC, SEO, TV, Radio, Etc.
Manage website development projects, including coordinating developers, designers, and 3rd party integrations and setting and ensuring individuals meet due dates for these projects
Help with Salesforce integrations and remarketing
Content Creation: print ads, advertorials, radio spot scripts, TV spots scripts, website copy and graphics, marketing materials (business cards, brochures, referral cards, etc.) and store signage
Managing Google My Business listings and Google & Trustpilot Reviews
Development of social media content calendars and ensuring daily posts; photos, videos, etc.
Responses to and engagement with customers and followers on social media
Writing and distribution of press releases
Identification and relationship building with industry influences and media outlets
Various marketing projects including mailers, email marketing, online product listing, and product photography, etc.
2 years + experience as a Marketing Coordinator or Marketing Director,
Experience with website development and lead generation is a plus
Strong writing and communication skills, including excellent grammar and spelling
Deadline and detail-oriented, organized, and self-driven
3 years + experience with overseeing social media channels: Google My Business, Facebook, Twitter, Instagram, YouTube, and Pinterest
Familiarity with emerging social media channels: Snapchat, TikTok, etc.
2 years + experience with the following programs is desired: Adobe Photoshop, InDesign, Illustrator, and/or Premier (or other video editing software)
Experience with the following programs is a plus: Hootsuite, Wordpress, and Magento
High sense of urgency with an emphasis on task execution (judge a job well done by tasks completed, not hours worked)
Takes initiative, ambitious and career-driven
High energy and emotionally intelligent
Creative! Willing to push boundaries and try new things.
Celebrates change and is committed to constant improvement
An exacting eye for detail, making no assumptions and triple checking everything
Welcome opposing viewpoints to get to the best answer; be able to work independently as well as within a collaborative team environment
Agrees with the statement "average is a failing formula"
Have a helpful, positive “I can” attitude
Be willing to come in early/stay late for training or stay late if needed on special projects
Be compliant with all general store policies, rules & guidelines