Skip to Main Content
← Back to Jobs

Paid Social Marketing Manager

Broughton Partners Ashburn, VA
  • Expired: over a month ago. Applications are no longer accepted.

Facebook Campaign Manager

Job Description

The Facebook Campaign Manager role requires a combination of strategic thinking, analytical, creative and communication skills. The successful candidate should have exceptional project management skills and thrive working cross-functionally with internal and external stakeholders. He or she should have experience or knowledge about running Facebook campaigns and other online marketing campaigns.

A few of the key responsibilities will be:

-Lead and manage direct response (focused on driving conversions) Facebook ad campaigns from planning stage to completion

-Create and manage media budgets for all campaigns

-Brief creative teams and develop campaign creative assets

-Monitor and optimize online campaigns

-Build and implement media plans with analytics to assess the impact of our campaigns on driving business objectives

-Work seamlessly with internal and external stakeholders such as creative agencies, PMDs, and media and measurement teams to bring campaigns to market

Key measures of success:

-Optimization of campaign click-thru rates, conversion rates, and bid management

-Campaign performance against target KPI’s

-Profit margin on campaigns

Tools we utilize:

-Salesforce CRM

-Tableau, Klipfolio, Dataroma

-Google Docs, Excel, and Dropbox

-Monday, Slack

Qualifications

-Bachelor in Marketing or a quantitative discipline; advanced degree a plus

-Deep knowledge about Facebook and social media marketing

-Minimum of three (3) years of online marketing experience, with a focus on Facebook

-Expertise in working with DSPs, SSPs, ad exchanges, ad networks & aggregators, ad servers and web analytics platforms

-Fundamental knowledge of ad targeting methodologies and iterative test-and-learn optimization practices

-Experience with online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile and social

-Sharp eye for detail and proven project management skills

-Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment

-Outstanding written and oral communications skills

-Fluency in mathematical concepts relevant to media planning and purchasing

-Critical thinking and problem solving capabilities

-High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools

-Experience with the following tools is a plus: Facebook Power Editor, Facebook Ad Manager, Google Adwords

Broughton Partners

Why Work Here?

Our company innovates and disrupts the status quo by providing an evolutionary and dynamic case-generation solution.

Broughton Partners is a technology first, innovative legal marketing and case acquisition company. Our mission is to connect law firms with qualified claimants who are seeking legal representation after suffering an injury or injustice. We help increase the growth and revenue of law firms by providing them with the best case generation and legal marketing services possible. Our competitive advantage is based on understanding the legal industry and the value of a law firm’s time by delivering retained plaintiffs and not just leads. The founders of Broughton Partners saw a trend in law firm lead generation companies gaining bad reputations, which led to the idea of case generation and delivering retained plaintiffs to law firms. Today, the company has helped law firms nationwide cost-effectively gain a steady flow of qualified-signed cases. Our company innovates and disrupts the status quo by providing an evolutionary and dynamic case-generation solution built on efficiency, data science, technology, and transparency. Broughton Partners believes in providing results that are measurable so our clients and employees can effectively monitor business objectives. At the core of our business is our duty to help those in need and by connecting plaintiffs looking for help from experienced attorneys, we are simply doing work that we are proud of for the people and law firms that we believe in. Broughton Partners is made up of experienced and professional analysts, designers, developers, directors, marketers, and strategists. Today the company is led by Savannah, Georgia natives and residents Daniel Eichholz, Cason Carter, and Damon Barr. Broughton Partners was co-founded by Daniel Eichholz, a descendant of one of Savannah’s founding families, and draws from a diverse heritage as one of the first settled cities in America, with Broughton Street being the main thoroughfare of the city. We chose Broughton Partners as our name to show our strong affiliation with the city of Savannah. Our company started by helping people in Savannah however we are able to provide quality cases to law firms nationwide.

Address

317 Eisenhower Drive Savannah GA 31406
Ashburn, VA
USA

Website