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Senior Director of Marketing

BridgePoint Associates
Cherry Hill, NJ
  • Expired: over a month ago. Applications are no longer accepted.
Job Description
Senior Director of Marketing
Arts Education Nonprofit
Princeton, NJ (Currently Hybrid)
Salary Commensurate with Experience
Terrific Senior Director of Marketing position with a nonprofit focused on inspiring young people through arts education. The Senior Director will be a member of the management team and be responsible for overseeing the organization's marketing initiatives on both a strategic and tactical level. There will be a focus on launching campaigns to improve the organization's reach via print, digital, social, video, events, and public relations. The role will leverage analytics to drive growth and identify areas for improvement. The Senior Director will manage and mentor a team of 4, including 3 direct reports. Demonstrated experience interpreting marketing analytics is essential for this role. Qualified candidates should have approximately 5+ years of related experience, including some time in a supervisory capacity. Bachelor's degree required. This position is located in Princeton, NJ and operates on a hybrid schedule. Salary is commensurate with experience.
Responsibilities:
  • Oversee the strategic and tactical roll-out of all marketing initiatives
  • Collaborate with team members to craft influential marketing campaigns and messaging for various audiences
  • Support the Institutional Advancement team in the creation of annual reporting for donors
  • Oversee all digital campaigns and ads
  • Develop and oversee the execution of social media and email strategy
  • Contribute to the development of digital content
  • Participate in organizational efforts to improve DEI practices
  • Incorporate analytics and testing in marketing initiatives to improve reach and performance
Qualifications:
  • Approximately 5+ years of relevant experience, including time in a supervisory role
  • Bachelor's degree required
  • Experience marketing educational programs, arts, or other related service preferred
  • Strong desire to further arts education and an understanding of the importance of arts education
  • Skilled with analyzing marketing data and analytics to drive strategy
  • Track record of integrating DEI practices into marketing initiatives
  • Entrepreneurial spirit
  • Experience with Salesforce or a similar CRM
Equal opportunity employer.

BridgePoint Associates

Address

Cherry Hill, NJ
USA

Industry

Business

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