Marketing Specialist

Blue Guard Innovations is looking for a Marketing Communications Specialist to manage our online and offline communications with clients and to increase brand awareness. An ideal candidate will take initiative, be a self-starter, and be able to work in a small business environment.

JOB DUTIES

• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Investigate the performance of company's marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Establish and maintain relationships with new and existing clients through networking and prospecting.
• Create goals and objectives in order to approach customers through appropriate marketing channels
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.

REQUIREMENTS

• Degree in Marketing or Business related field.
• 2-4 years of experience in the marketing profession.
• Familiarity with B2B and B2C marketing campaigns.
• Hands-on experience with content management tools.
• Knowledge of SEO.
• Excellent verbal and written communication skills.