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Associate Digital Media Director

Bloom Ads Global Media Group Los Angeles, CA

  • Posted: over a month ago
  • $100,000 to $125,000 Yearly
  • Full-Time
  • Benefits: dental, medical, vision, 401k,
Job Description

We are currently looking to add an Associate Digital Media Director with a minimum of 6 years agency experience to lead our Digital Planning and Buying Team. This role drives development of media strategy for our clients' businesses through the cultivation of key relationships with media and technology partners. This position currently reports directly to VP of Agency Integration, who oversees digital Strategy, Planning, Buying, Technology & Analytics at Bloom Ads.

The Associate Director Digital Media works directly and autonomously with planner/buyers, account management and clients to provide the strategic direction of client media campaigns. This role will be responsible for leading a team of digital analysts and associate media planners toward development of strategic media plan recommendations. The ideal candidate will be able to present to account teams and clients, analyze and simplify complex data for insights, contribute to the career growth of junior team members and identify and negotiate with media vendors. Additionally, there needs to be a constant curiosity to stay ahead of a changing and complex marketplace, and an understanding of how these changes will impact client objectives.

Responsibilities:

· Serve as an expert on digital marketing, buying practices and thought leader across all digital media channels – experience executing $100k+ digital media campaigns

· Understands the basics of programmatic advertising either working directly in a DSP as a planner/buyer or indirectly using managed services with Programmatic DSP’s such as Trade Desk, Centro, DBM etc.

· Work directly with clients and account teams to understand overall objectives and how they relate to a client’s media/web/social/mobile presence

· Use this client knowledge to build integrated media plans that achieve client goals

· Analyze the results and make optimization recommendations while the media is live and use empirical data to improve results for the next buying cycle

· Write customized analysis including online media, search engine campaigns, social metrics, mobile metrics, and web analytics that highlight campaign strengths and weaknesses and provide actionable insights on campaign performance

· Tell the full media story of the campaign lifecycle from inception through optimization to results, and do so in a client-facing, consultative manner

· Lead support team consisting of Media Planners and Analysts to support client’s media/web/social/mobile objectives

· Evaluate new advertising opportunities

· Manage multiple projects and clients at any given time

· Present complex concepts and metrics in a user-friendly way

· Collaborate with the VP Integrated to provide input into partner selection and rationale

· Assist in developing buying strategies for maximizing media dollars, and handling media negotiations

· Key negotiator working with vendors to ensure smart investments are made on behalf of client

· Works with VP Integrated to maintain media budgets and changes to media plan post negotiations

· Work in conjunction with VP Integrated on billing and invoicing to maintain consistent process

· Works with in house creative team or client creative agencies to understand creative assets available and any custom placements

· Have a thorough understanding of multi touch attribution and the customer journey in marketing

· Have a thorough understanding of the Google Stack (GCM, GA, Google Tag Manager)

· Understands intricacies of various tracking services and models

· Train and supervise media staff

· Integrate digital or "crossover" plans with traditional strategy and planning

· Work closely with the Business Development team to participate in new client pitches

· Communicate and write POVs on a variety of media-related opportunities

· Keep current on media trends through consumption of trade news as well as attendance to industry conferences

· Ability to manage performance-focused media throughout every stage of the funnel

Requirements for Consideration

  • 6-8 years (combined) experience with online media planning and web/media analytics and reporting
  • Media Planning and Buying agency experience required
  • Experience with digital media planning and buying platforms (i.e., Centro/Basis, GCM, GA, AdWords, GTM, Facebook Atlas)
  • Experience using comScore and 3rd party ad serving technology (GCM)
  • Google Analytics certification or equivalent experience
  • Knowledge of social metrics (i.e., Facebook & YouTube insights)
  • Critical thinker who can present complex concepts, media recommendations and data results in a clear and effective manner
  • The ability to manage multiple priorities in an ever-changing environment and meet tight deadlines
  • Be a self-starter who can work independently as well as part of a team
  • Strong written and verbal communication, organization, negotiation and troubleshooting skills
  • Advanced computer skills (MS Word, Excel (including Macros, V-Look Ups and Pivot Tables), PowerPoint)
  • Able to write SQL
  • Deep understanding of HTML and site tagging architecture

 

Company Description
About the Company:

Bloom offers an agency life in a family oriented environment. And don’t worry... it’s not all about the work. We also love to play. Our culture prides itself not only on insight, innovation and results, but also on growing and expanding our breadth of knowledge through fun team building activities. Position offers competitive compensation and full benefits. To apply, please send your resume, cover letter and salary requirements to hr@bloomads.com.

Responsible for developing best-in-class media solutions. In a widely disparate advertising landscape, we leverage best-in-class strategy, technology and analytics to deliver the most comprehensive, highest-performing media solutions on the market. We provide extensive expertise for some of the best and brightest brands across our agency partner landscape. Headquartered in Los Angeles, California, Bloom operates in 100+ markets worldwide.

We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we are always looking for new talent. If you are driven by challenging work, passionate about media and technology and interested in helping to shape the future of our industry, we would like to hear from you!

Note: Travel to and from client and vendor sites in personal vehicle, is required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated.

Bloom Ads Global Media Group

Why Work Here?
Great benefits and lots of room for growth!

About the Company: Bloom offers an agency life in a family oriented environment. And don’t worry... it’s not all about the work. We also love to play. Our culture prides itself not only on insight, innovation and results, but also on growing and expanding our breadth of knowledge through fun team building activities. Position offers competitive compensation and full benefits. To apply, please send your resume, cover letter and salary requirements to hr@bloomads.com. Responsible for developing best-in-class media solutions. In a widely disparate advertising landscape, we leverage best-in-class strategy, technology and analytics to deliver the most comprehensive, highest-performing media solutions on the market. We provide extensive expertise for some of the best and brightest brands across our agency partner landscape. Headquartered in Los Angeles, California, Bloom operates in 100+ markets worldwide. We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we are always looking for new talent. If you are driven by challenging work, passionate about media and technology and interested in helping to shape the future of our industry, we would like to hear from you! Note: Travel to and from client and vendor sites in personal vehicle, is required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated.

Address

20720 Ventura Blvd.

Los Angeles, CA
USA

Industry

Business

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