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Director of Digital Marketing

Bioself Technology Anthony, KS

  • Posted: over a month ago
  • Contractor
Job Description
Director of Digital Marketing 
Why are we here?
We are absolutely mission driven to get our incredible Sensate relaxation methodology to as many people as possible. These uncharted times of mental health challenges demand a solution that works and we need an ace digital marketing expert to help us get our voice heard and Sensates into hands that need them.
Can you help our growing team make a global impact?
As a growth marketing expert, you will be responsible for driving hands-on growth through acquisition and retention, product marketing, brand management and content production across the US, UK and other English-speaking countries for our Shopify webshop and Amazon marketplace.
The right fit will be a highly analytical, hypothesis-driven individual who is comfortable with driving ruthless prioritization, who has seen previous success in scaling a fast-paced eCommerce tech start up. As a proven hands-on manager, you will be able to pull together and motivate a cross-functional team to deliver on your vision while also balancing the requirements against the wider objectives of the business.
You will be a savvy digital marketer with experience of creating effective online acquisition and retention strategies using a range of performance marketing channels such as Paid Social, SEA, Influencer marketing, YouTube and CRM tactics. You will also have experience in developing high-performing digital marketing teams.
This role will begin as a contract position, full time, with an option to extend into a long-term role based on fit. 
Core Responsibilities 
* Creation of annual business plans, quarterly forecasts and weekly/monthly/quarterly reporting on; sales, revenue, contribution and key marketing metrics
* Accountable for management of overall marketing budgets, ROI and contribution KPIs
* Collate and identify insights from GA, FB manager and other clickstream data, CRM, search insights, social listening to gain a deep understanding of our most valuable customers and use this to optimize campaigns
* Overseeing global performance marketing channels including Paid Search, PPC, SEO, email, remarketing and affiliate programs, you will build and deploy a digital marketing strategy to both increase brand awareness and drive revenue and contribution for the business. 
* Taking the lead on advertising assets with knowledge of best practice for key platforms (YouTube, Facebook/Instagram, GDN). Experience developing creative briefs, managing agencies and the full production process for advertising will be useful here.
* Working with the Product lead, to define and work towards a best in class user experience and customer journey for our website, maintaining a full testing and improvement backlog. 
* Continually track, analyze and optimize online customer journeys and site content, ensuring all areas are fully optimized for conversion. 
* Accountability for how our products are represented and listed on third party marketplaces such as Amazon.
* Work with our Operations teams to ensure customer orders are fulfilled in a timely and efficient manner, driving further efficiencies where possible, and stock levels are effectively managed. 
* Work with our Customer Services team to ensure that customers queries are promptly and proactively managed across all channels and territories. 
* Line management, development and coaching of the high performance marketing team; driving the efficiency and effectiveness of all online channels
* Manage reporting & forecasting: rooted in good commercial & analytical skills with a data-driven mindset. 
* While you will manage a team, you’ll need to be a do-er, and work hands-on with our analytics, marketing and automation tools
What We’re Looking For
* A minimum of 5 years D2C ecommerce experience in a fast paced startup or a scale up
* Ideally US based or with significant experience in the US consumer market
* Expert knowledge of the eCommerce channels, technical data & tracking integrations as well as experience planning and executing actions to maximize conversion rate, optimize the onsite user journey and drive business performance. Experience with a/b testing and other CRO tools a plus.
* Business planning and global eCommerce strategy development experience 
* Demonstrable experience in delivery of successful web development projects and implementation and operation of effective marketing automation capabilities
* Self-starter, capable of effective prioritization of activities and deliverables in a fast-paced and entrepreneurial environment
* Implementation and optimization experience of HubSpot or other automation platforms
* Outstanding analytical and problem-solving skills, and proven management skills 
* A cross-functional growth approach: experience in creating hypotheses and testing frameworks for growth, designing and running experiments, analyzing marketing data and user feedback to develop new growth strategies, and working cross-functionally with the rest of the business to deliver on this.
* Exceptional collaboration skills - able to work effectively with a variety of different people
* Proven influencing skills across all levels of business 
* In-depth knowledge of performance campaign execution with special focus on Google ecosystem, Facebook ecosystem and Affiliate networks.
* Experience using Google Analytics (or similar web analytics) to identify trends and take appropriate actions, and experience in providing website performance insights.
About Bioself Technology
Sensate’s mission is to bring stress resilience and wellbeing to people from all walks of life, using powerful methods and groundbreaking technology. 
Based on decades of experience working with stress and trauma-related conditions, we’re bringing a vagus nerve toning system to the mass market that will empower consumers to improve a wide range of conditions including anxiety, insomnia, and migraines. 
The Team
We’re a close-knit startup team and we’re all jointly responsible for the success of the business. We are also working to build a distributed-ownership company model (like a Teal organization) so we’re not too into our titles and recognize we have different areas of expertise and responsibilities. 
As a team we value diversity and we respect and honor each other’s differences. We uphold a shared set of core values. We communicate and try to help each other. We would rather have an honest conversation that might be a little uncomfortable early on, than cause issues or risks later, or contribute to a dishonest culture.
We have a genuine ‘growth mindset’; we work here because we want to and we believe that a work environment should be a place for both professional and personal growth. 
If this sounds like you, please send us a note and some relevant information about yourself to so we can arrange a video call to meet you. 
We look forward to hearing from you!
BioSelf is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Bioself Technology


Anthony, KS



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