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Digital Marketing Manager

BioSkin Medford, OR
  • Expired: 27 days ago. Applications are no longer accepted.

BioSkin is a well-established manufacturer of premium sports medicine products with a focus on injury treatment and prevention for people of all activity levels. We have made the strategic decision to invest heavily in direct-to-consumer sales and as part of that initiative, we are preparing to launch a completely redesigned website with a commitment to do what is necessary to be the market leader in this space.

We are seeking a full-time digital marketing manager to help us achieve those goals.

In this role, you will be a key member of the team that creates the digital marketing strategy and will be primarily responsible for its execution, including PPC, SEO, paid social, and advertising on Amazon.com. You will develop campaigns and stories with input from the greater marketing department and will be supported by a team with access to graphic design, video production, photography, and web development.

This role may be completed on a remote basis, given the applicant is within the pacific or mountain time zones, but preference will be given to someone who lives in or is willing to relocate to Southern Oregon.

Responsibilities

  • Develop the strategy for PPC and paid social, including integrated digital campaigns that focus on differentiating our products in a competitive market that requires high customer education

  • Manage the consumer engagement plans from planning and development through launch and reporting, focusing on a clear set of KPIs

  • Create and manage audience and distribution lists and monitor customer/user engagement

  • Plan and review content with marketing team to ensure a seamless and integrated consumer journey regardless of channel

  • Manage the digital seasonal calendar, including promotions

  • Provide strategic input for creative partners on the role of digital journeys and optimizing stories across the digital ecosystem

Requested

  • 3+ years’ experience in Digital Marketing, PPC, AdWords, Bing, Paid Social

  • Experience implementing conversion tracking and audience generation

  • Experience working with graphic designers to create digital media

  • Strategic and creative thinking

  • Strong organizational skills, and attention to detail

  • Strong verbal and written communication

  • Analytical skills to gather and apply business/user insights

  • In-depth experience with search engine optimization

  • Understanding of Amazon Marketplace preferred

  • Project management skills and ability to prioritize

  • Ability to collaborate and work with a team

BioSkin

Why Work Here?

You'll be working with a supportive, high-achieving team with a flexible schedule, and may work remotely.

BioSkin designs, manufactures, and sells premium sports medicine products and orthopedic bracing all over the world. We are located in the beautiful Rogue Valley of southern Oregon where we enjoy a pleasant climate and are surrounded by endless opportunities for outdoor recreation. We create products that make a meaningful difference in people's lives by helping them stay active and live with less pain.

Address

135 W. Main, Medford OR 97504
Medford, OR
USA