Benchmark's company culture is central to our management philosophy. The company's stated purpose is "to provide an entrepreneurial environment where determined people dare to create, share, and build futures.
To be the "benchmark" by which all others are judged takes passion, courage, and dedication. We invite you to explore our extraordinary offering of unique opportunities, all with a common goal of providing an unforgettable journey.
Job Description Summary:
The Director of Sales & Marketing plans and manages the overall sales and marketing of the resort to achieve optimal RevPAR, and resort revenues, thereby maximizing revenue, profit and meeting/exceeding resort profit objectives.
+ Exceed the annual Resort revenue budget.
+ Lead the comp set in RevPAR Index.
+ Lead a team of sales & marketing professionals with strategic direction, professional development, recognition, accountability and coaching to achieve extraordinary results.
+ Review and analyze competition, market trends, as well as customer needs and comments to develop new plans and initiatives and determine the potency of current plans and programs; and revise as needed.
+ Be a strategic marketing leader and collaborate with all Marketing partners to develop and execute effective marketing strategies, tactics and results.
+ Constantly introduce yourself and team to new technologies and process improvement to optimize all revenues and continue to improve employee engagement and satisfaction.
+ Be a constant and effective cheerleader for the entire resort team and celebrate success with recognition often.
+ Embrace the technology tools provided to be an effective and fact-based leader and be diligent in managing group histories, rooming lists, group blocks, cut-off dates and Banquet Event orders.
+ Effectively create and manage the resort Sales & Marketing budget to optimize revenues and ROI.
+ Solicit, negotiate and book new and repeat business through various efforts, including outside sales calls, business development, e-mailings, digital marketing, SM, referrals, networking, etc. to maximize room and waterpark revenues; develop relationships with group, event, wedding, corporate, business, travel industry, community organizations, professional associations, to identify potential clients and increase market share.
+ Actively participate in qualified, tradeshows, conventions, and promotional events within the resort, the industry, and region to maintain high visibility for the resort and enhance revenue opportunities
+ Establish and refine sales deployment based on accounts, demand factors, distribution of individuals, organizations, associations, social, and/or corporate businesses.
+ Negotiate guest room rates, meeting room rental, function space, and/or resort services within approved booking guidelines.
+ Accurately review/approve all sales/event contracts and rate agreements.
+ Monitor and handle inquiry calls and provide client proposals in a very timely basis.
+ Arrange and conduct special events, property tours, site inspections, fam trips, and off/on-site presentations for potential clients.
+ Solicit group, transient, and other function business directly and jointly with others through the preparation, execution and completion of SMART Plans.
+ Quote and negotiate prices with customer representatives, confirming reservations by letter and drawing up contracts; signing for the resort and obtain customer signatures to close the transaction.
BENCHMARK, a global hospitality company, is a trailblazer in the development, management, marketing and owneradvisory services of resorts, hotels, conference centers and exclusive private clubs. In addition to the company' iconic Benchmark Resorts & Hotels portfolio, the Gemstone Collection is a distinctive luxury portfolio of independent hotels & resorts in highly preferred destinations.
BENCHMARK'S distinguished and proven reputation is deeplyrooted in core values that are focused and aligned with exceeding ownership and stakeholder performance expectations. The combined portfolios feature nearly 70 unique and distinctive properties domestically and internationally. The company leadership and valued employees are passionately committed to delivering the industry' most authentic, enchanted, soulful, vibrant, unrivaled and memorymaking experience.
BENCHMARK'S progressive "Be The Difference" culture and values are a cornerstone to the company's nearly 40 years of extraordinary achievement and prosperity. Many properties have been recognized with the Benchmark Conference Centers mark of meeting excellence. www.benchmarkglobalhospitality.com