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VP of Marketing

Beko US
Bolingbrook, IL
  • Expired: May 03, 2022. Applications are no longer accepted.

Beko US is seeking a VP of Marketing to lead its marketing team; the position is located at the headquarters in Bolingbrook, Illinois.

Reporting to the President, the VP of Marketing will be responsible for all aspects of the marketing strategy to support the launch and positioning of the Beko and Blomberg brands. The VP of Marketing will be responsible for leading and implementing the marketing approach to support short, mid-term and long-term strategic objectives. The successful individual will ensure branding consistency, central brand messaging, and clarity and quality of all product information.

The VP of Marketing will spearhead all brand marketing, advertising, media, and PR strategies, the digital customer experience (CRM & marketing automation strategy), trade marketing strategy, and manage the marketing budget. He /she will work closely with key partners in product development, sales, customer service as well as dealers and distributors. This individual will be considered one of the key internal and external representatives of the brand and must be able to successfully engage their audience cross-functionally.

It will be expected that the VP of Marketing will regularly meet and collaborate with the product management and engineers and spend time in the manufacturing facilities to understanding the innovation behind the products and get to know the forward-thinking individuals that are developing the Beko and Blomberg brands. Additionally, it's essential that the VP of Marketing be able to connect not only with the distributors and dealers, but also the design/trade community. By connecting with Beko and Blomberg core customers, the marketing team will be able to communicate the market trends and drivers to help the product engineers create the ideal products. It's crucial that the VP of Marketing is cognizant of the changes in the marketplace.

The successful candidate must be 100% engaged in the everyday business. S/he must know how to set priorities and develop the right strategies and deliver on the said deadlines. The VP of Marketing must assess the effectiveness of marketing programs and determine/ensure ROI on marketing investments. It's highly advantageous if the potential VP of Marketing has experience in the major domestic appliance industry with a premium brand and has experience working closely with customer service. It's important that this person has the ability to focus on what the customers want and look to the future for their needs. The effective candidate will be strategic beyond their own department and assist other departments in achieving their goals.

Duties and Responsibilities:

As leader of the marketing team, you will be responsible for ensuring the corporate objectives for the Beko brand are met. This position is responsible for developing and leading the marketing strategies and tactics to:

  • Effectively communicate and promote new products focusing on the benefits of their features (including design, performance, & quality) to distributors, retailer dealers, designers, builder's specifiers, and consumers.
  • Create & provide new product launch communication. Support & manage national programs including National Consumer Promotion, Kitchen Design Contest, CEU's, & Beko Co-op Program, create and preference for the Beko brand.
  • Provide Voice of Customer and competitive data to the New Product Development and Advanced Development Teams to ensure that their new products meet the expectations of their target consumers and channel partners.
  • Build credibility with the high-end trade by increasing their confidence in specifying our products as well as promoting them as valued Beko partners.
  • Determining new brand advertising campaigns that will resonate well with consumers and trade target audiences.
  • Choosing communications / media mix strategies to ensure the right product & brand information is provided in the right format (print, digital, etc.) at the right time as it relates to the consumer purchase process.
  • Defining key strategies and programs to own the premium trade.
  • Manage creative, media, PR, collateral, branding strategy.
  • Trade show execution.
  • Budget management.
  • Leads fulfillment, distributor marketing materials.
  • Support customer service regarding Owner satisfaction metrics & surveys, Certified Installer program, Specifications & Installation documents, and Sales accessories.
  • Travel required 25%

Knowledge, Skills & Abilities:
  • Problem Solving - Identify and resolve problems in a timely manner; Gather and analyze information skillfully; Develop alternative solutions; Work well in group problem solving situations; Use reason even when dealing with emotional topics.
  • Communication - Ability to build consensus and obtain organizational alignment for initiatives; Detail-oriented and ability to think strategically/communicate strategic implications;Proven leadership/management skills with excellent quantitative skills combined with superior oral, written and interpersonal communication skills; Must possessexcellent presentation and public speaking skills
  • Teamwork - Balance team and individual responsibilities; Exhibit objectivity and openness to others' views; Give and welcome feedback; Contribute to building a positive team spirit; Ability to build/maintain effective relationships in a team-oriented, high demand environment; Able to build morale and group commitments to goals and objectives; Support everyone's efforts to succeed.

Qualifications:

  • Bachelor's Degree in Marketing or a related field is required; an MBA is preferred
  • 8 years' experience in leadership marketing roles with major consumer brand durable goods companies is required
  • Experience in Product Development, Design and Launch for premium home appliances
  • Experience in Product Marketing as it pertains to product marketing communications and product management strongly desired
  • Must have brand, channel, and digital marketing background
  • Experience in managing complex projects with national advertising agency, external marketing teams, and distributor partners to maximize ROI and deliver the branding strategy is preferred
  • Professional experience in B2B and B2C marketing required
  • B2B2C marketing would be advantageous
  • Must demonstrate decision-making skills and intuition to deliver impactful brand building communications and insightful Voice of Consumer (VOC) messaging and positioning
  • Experience in B2B marketing in a relationship-focused business model (as opposed to transactional) is preferred. Includes product marketing, value proposition development and strategic leadership marketing campaigns
  • Experience with B2C marketing, which will entail market insights and segmentation, life-cycle contact strategy and development of marketing programs designed to increase asset retention, is required
  • Demonstrated successes working effectively with sales teams is required
  • Budget management experience, including PR, advertising, creative services, and production is required
  • Must be a highly engaged leader who is cognizant of the changes in the marketplace
  • Ability to build consensus and obtain organizational alignment for initiatives is required
  • A demonstrated track record of influencing priorities and motivating cross-functional partners for support is preferred
  • Strong prioritization, project management, time management and organizational skills is preferred
  • Must be a team player that demonstrates a collegial/collaborative working style
  • Must be action-oriented and responsive in a very fast-paced environment
  • Must have ability to successfully multi-task
  • Must be highly customer-centric and focused
  • This may be a hybrid position so must be able to manage working from home or an off-site location and be able to structure the workday, manage time effectively, and work efficiently with minimal supervision
  • Eligible for relocation.
  • Qualified applicants must be a U.S. Citizen or Legal Permanent Resident card holder. Sponsorship is not available for this role.

Beko US

Address

Bolingbrook, IL
60440 USA

Industry

Business

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