PPC Specialist

Behavioral Health company seeking a PPC Specialist with healthcare experience to assist building our PPC presence.

• Execute, manage, and report on Paid Search (PPC) campaigns and accounts
• Act as a paid media subject matter expert
• Individually build and manage paid digital campaigns within search (Google, Bing), social (Facebook, Instagram, TikTok, LinkedIn, etc.), display, video, and other third party ad networks to achieve KPI targets
• Implement effective paid search account structure, ad copy, bidding strategies and keyword management
• Create social media and display ads plus landing pages in Unbounce
• Manage ad targeting, audience segmentation and lists.

Qualifications:

• Bachelor’s Degree
• 2+ years of PPC experience implementing and managing large monthly budgets (over $30,000/mo) and campaigns across multiple digital advertising channels including paid search, paid social, programmatic display, retargeting, video, etc.
• Must have a proven track record of driving results
• Strong proficiency in Excel (pivot tables, vlookups)
• Quantitative and creative-thinking skills. Critical-thinking and problem-solving skills are also a must
• Excellent communication and teamwork
• Highly organized, motivated and attentive to detail with strong sense of work ownership and reliability to meet deadlines
• Familiarity with Salesforce
• Experience with Healthcare marketing

Job Type: Full-time, permanent

Location: Remote - this position can reside anywhere in the continental US.

Compensation: Salary + benefits package that includes medical, dental, vision, etc.