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Digital Marketing Specialist

Bay Sun Energy Inc San Jose ,CA
  • Expired: June 19, 2020. Applications are no longer accepted.

The Digital Marketing Specialist is responsible for the development and execution of marketing communications and digital content that support the objectives of Sunternal. This includes web content, search engine marketing (SEM), search engine optimization (SEO), and Social Media account management (Facebook, Twitter, Yelp, Instagram, etc.). This position reports to the Director of Marketing and will be responsible for planning, creating, and executing cost effective digital marketing programs and communications that drive sales and support the customer journey.

  • Propose and help implement marketing programs and promotional campaigns on marketplaces
  • Manage marketplace customer service-related issues or questions and ensure timely response and resolution
  • Provide monthly and quarterly marketplace sales reports to management team and key managers
  • Monitor, identify, and develop strategies to effectively compete with category sellers and brands on marketplaces
  • Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity
  • Work with marketing team members in the development of content for brands' Web sites including copy, merchandising, banners, and promotions
  • Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision and removal
  • Manage PPC advertising campaigns within approved budget
  • Review new technologies to keep the company at the forefront of developments in digital marketing
  • Stay current with marketplaces and trends to ensure top rated seller status
  • Attend industry conferences/tradeshows
  • Other duties and projects as assigned

Qualification Requirements

  • Bachelor of Science in Marketing, Business or related field or equivalent experience
  • Minimum 2 years of experience in a similar digital marketing role
  • Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks
  • Outstanding communication skills across numerous platforms including written, verbal and multi-media
  • Strong understanding of current online marketing concepts, trends, strategies and best practices
  • Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results
  • Proficiency in Google Analytics required
  • Proficiency in Microsoft Office suite required
  • Proficiency in ad networks such as Taboola
  • Proficiency with different social media platforms and a proven track record building brands via Facebook, Twitter, and Instagram
  • Highly motivated and can work independently, detailed oriented, organized and efficient
  • Team player; ability to work well and be flexible within marketing team and other departments
  • Creative problem solver, passionate about winning and achieving results Mental/Physical Demand Strong color perceptions/comprehension, graphics composition skills, verbal composition skills, reading and writing simple and complex copy. Multiple projects on critical deadlines. Wide degree of creativity and latitude is expected. Repetitive motions.

PI120931552

. , Location: San Jose, California - 95123

Bay Sun Energy Inc

Address

San Jose, CA
95123 USA