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Social Media Manager

Bass Pro Shops Springfield, MO
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

POSITION SUMMARY:

The Social Media Manager will be responsible for creating and implementing companywide social media strategy to generate brand engagement and attract targeted external audiences. This position will ensure all social media campaigns align with business users across the company and accurately reflect our brands. The ideal leader has experience managing social media programs for well-known brands and has a passion for our mission to inspire everyone to enjoy, love and conserve the great outdoors.

ESSENTIAL FUNCTIONS:

  • Develop social strategy and campaigns (50 %)
    • Create social campaigns and strategies in partnership with the marketing team to support key business goals
    • Develop strategies to translate social interactions that drive increased awareness, positive brand perception, traffic and sales
    • Adapt and optimize marketing plans for specific social platforms
    • Keep up with industry trends to identify growth opportunities and potential partners

  • Serve as “front door” liaison between the social team and business stakeholders (25 %)
    • Partner with the marketing team and leaders from all relevant divisions of the company to support business needs through social media platforms
    • Represent the social media team in marketing planning and development process
    • Lead the development or organization-wide social media standards, policies and rules of engagement on social platforms
    • Contribute to social content calendar planning
    • Prepare annual marketing plans and digital marketing budgets with the director of digital marketing
    • Ensure cross-functional communications are timely and accurate
    • Share reports and feedback with teams and partners on a timely basis

  • Support social campaigns, content development and reporting (25 %)
    • Provide specific guidance, direction, and support to content creation team
    • Support paid social analytics team in developing tools/metrics to track customer engagement through social media and sentiment across all social platforms; and paid advertising plans with a measurable ROI
    • Support all aspects of community management including fan engagement, influencers, and coordination with company ambassadors
    • Ensure that a consistent brand voice is used across digital media and measure our effectiveness accordingly
    • Review content for consistency
  • ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

Preferred Degree: BS/BA Degree in English, Communications, or Marketing

Experience: 5 – 7 years in professional experience managing social media and digital marketing programs for major brands, or equivalent experience.

KNOWLEDGE, SKILLS, AND ABILITY:

  • Able to manage heavy workloads with the flexibility to rapidly shift priorities based on organizational needs
  • Extensive knowledge and understanding of social media platforms, with a strong understanding of digital marketing trends
  • Ability to interpret data and research reports to optimize strategies
  • Excellent written and verbal communication skills
  • Exceptional leadership capabilities and strong interpersonal skills.
  • Ability to lead a team and work as a team member
  • Experience with online monitoring and measurement platforms including but not limited to Omniture, Google, Sprinklr and others.
  • Passion for hunting or fishing a plus

TRAVEL REQUIREMENTS: 10%

Bass Pro Shops

Spanning destination retail, boat manufacturing and award-winning resorts, Bass Pro Shops is an innovative pioneer in connecting everyone to the great outdoors. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today Bass Pro Shops is a leading destination retailer offering outdoor gear and apparel in an immersive setting with more than 100 retail and marine centers that host 120 million people annually. White River Marine Group, part of the Bass Pro family, is the largest manufacturer of boats in the world by volume offering an unsurpassed collection of industry-leading boat brands including TRACKER®, SUN TRACKER®, NITRO®, TAHOE®, REGENCY®, MAKO®, RANGER®, TRITON®, STRATOS® and ASCEND®. The company also operates Big Cedar Lodge – America’s Premier Wilderness Resort, along with other restaurants, nature-based attractions and resort destinations. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is committed to inspiring everyone to enjoy, love and conserve the great outdoors. The company is known as a national leader in protecting habitat and connecting families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”

Address

2500 E. Kearney, Springfield, MO. 65898
Springfield, MO
USA

Website

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