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Brand Planner

BRINK Washington, DC

  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Brand Planner

A BRINK Brand Planner collaborates closely with our clients to assess their needs and organizational objectives, reframe those objectives as human-centered challenges, lead research to gain insights about the audience, and then guide a cross-disciplinary team to design thoughtful, creative solutions to those challenges.

They are one part relationship manager, one part project manager, one part researcher, and one part big picture creative. They drive our projects forward by laying down the runway for our ideas to take flight while ensuring everyone is on the same (and correct) course.

BRINK does not have a stand-alone account management role. We believe the people working with the client should be the ones doing the actual work to encourage co-creation and avoid the “clueless middle person” effect an accounts team can cause. The Planner serves as the team leader on a project and acts as the primary point of contact with the client.


A Typical Day:

  • Taking meetings with prospective clients to understand their needs and share BRINK’s capabilities, values, and approaches—including developing robust pitches as opportunities present.
  • Checking in with current clients to provide updates on where projects stand and presenting and defending our ideas.
  • Running client workshops to co-create various aspects of brand strategy, under the aegis of the Strategy Director and using established BRINK processes.
  • Organizing research tasks such as focus groups, surveys, and online searches—either directly or through delegating to other team members—with the goal of identifying key insights to inform our strategy work.
  • Developing thoughtful creative briefs that set the team up for success in producing digital products, content, and campaigns.
  • Building polished strategic narratives that serve as the foundation of our big ideas, and sharing those narratives with both client and internal stakeholders with enthusiasm and clarity.
  • Working with cross-disciplinary teams to build specific communications tactics.
  • Writing “statement of work” documents that serve as the foundation of our contracts.

You will receive coaching, direction, and occasional task assignments from the Partners, but otherwise you’re expected to manage your own day-to-day in addition to managing a portfolio of projects. BRINK has an intensive team culture and thus you will be working in collaborative settings often.

Employment Details:

This is a full-time, salaried position. It includes a “take what you need” paid time off policy, a company-contributed healthcare plan, and a company matching 401(k) program after 1 year. We take all federal holidays off and have a flexible culture around work from home when needed, though prefer to be together in our studio to do our best work. We additionally give away 50% of our profit as bonuses and have a number of other workplace perks that are constantly evolving.

We strive for “billable hours” to be no more than 40 hours a week as we respect and encourage a life outside of BRINK, including passion projects and side gigs. Deadlines govern everything, so sometimes we have to work longer hours. That will always be the exception, not the rule.

We believe the concept of work-life balance is a misnomer. Work is such a significant part of one’s life that creating a wall should never be the goal. We want the people you work with, the spaces you work within, and the clients you serve to be meaningful and fulfilling to you. This is an ongoing dialogue we have as a team in the choices of projects we take on and the direction we move as an organization.


Good Planners:

  • See the big picture and how systems fit together. They always go deeper than the surface to understand the root causes and motivations.
  • Are amazing storytellers and writers that can build narratives that not only make sense, but also captivate an audience.
  • Have a foundation of modern marketing and communications knowledge, especially at the intersection of design, technology, and media.
  • Are empathetic and curious about people.
  • Are organized and manage their time wisely.
  • Are effective at motivating a team.
  • Have superb interpersonal skills.



A marketing-related degree and at least 2 years of experience in an agency environment. You must be located in the Washington, DC metropolitan area.



$50,000 to $70,000, depending on experience.


Equitable Opportunity Employer

BRINK does not tolerate discrimination or harassment based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We encourage applicants from historically marginalized or underrepresented communities, and we are committed to fostering and maintaining a diverse and inclusive workforce where all voices in the room are heard and respected.

Company Description
The BRINK creative group of strategic planners and creative producers helps progressive brands win more hearts and minds through brand strategy and creative, digital design and development, product innovation, and social impact initiatives.


Why Work Here?
Purpose-Driven Clients, Award-winning Work, Team Unity, Strong Company Culture, Profit Sharing

The BRINK creative group of strategic planners and creative producers helps progressive brands win more hearts and minds through brand strategy and creative, digital design and development, product innovation, and social impact initiatives.


1023 15th St NW

Washington, DC
20005 USA



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