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Media Analyst

BLUEWAVE Orlando, FL

  • Expired: over a month ago. Applications are no longer accepted.
Job Description

BlueWave is hiring a Media Analyst for a digital marketing agency in Orlando, FL. The Media Analyst will assist in the development and execution of company-wide strategies to support client business goals and objectives while adhering to the company’s mission, vision, and values.

Responsibilities

  • Proactively monitor client campaign performance and make necessary optimizations with minimal managerial oversight
  • Leverage data aggregation platform for automated reporting
  • Maintain accurate client-facing and internal detailed reporting for optimization, utilizing Data Studio for visualization
  • While data aggregation and automation is available for dashboarding, regular work within platforms like Google Ads, BingAds, Google Analytics, Adobe Analytics, Facebook is required for reporting and optimization purposes
  • Understanding of digital media strategy, tactics, and platforms is essential
  • Experience in data management (Excel, Gsheets) and DataStudio is expected, or similar data management or visualization platform knowledge (Tableau, Looker, Excel)
  • Additional data management/SQL experience is a plus
  • Regularly check-in with clients and client calls to act as an extension of their team and trusted partner
  • Work in conjunction with other Analysts and Marketing team to improve client performance
  • Oversee clients’ budgets to ensure campaign spend is within the targeted range while maintaining performance goals
  • Emphasis on maintaining client data collection, aggregation, and reporting
  • Adhoc client analysis as needed, including root cause/deep-dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
  • As necessary, liaise with clients to share information in order to drive and support a successful campaign

Additional Responsibilities

  • Create and prioritize work tasks utilizing project management systems
  • Maintain healthy client relations and attend meetings as requested
  • Provide support to co-workers with client workload
  • Assist in maintenance and improvement of internal processes

Requirements

  • 3-5 years' experience with digital media, business intelligence, and/or web analytics to grow as a member of a results-driven team, learning and leveraging media optimization and data analysis to achieve client goals
  • Ideal candidate enjoys problem-solving, is data curious, a power user in spreadsheets
  • (Excel/Google sheets), enjoys data visualization, and can jump into any data platform with minimal oversight
  • Should have a working knowledge and understanding of a combination (2-3) of the below platforms or technologies:
    • Reporting/analysis of online marketing channels (Facebook, DCM, Google Ads, etc.)
    • Reporting/segmentation within either Adobe Analytics or Google Analytics
    • Experience with BI/report platforms like PowerBI, Tableau, Domo, Datorama, Google Cloud, DataStudi0
    • Experience in platform implementation/tagging (jQuery/JavaScript) through GTM, DTM or Launch, with exposure to A/B testing, metadata/taxonomy and tracking standards
  • Role will support teams working in any of the above platforms
  • Excellent verbal and written communication skills
  • Extremely organized with great attention to detail
  • Excellent ability to analyze information and think systematically
  • Strong business analysis skills
  • Thorough understanding of the company’s business processes and the industry at large

Education & Experience

  • 2-4 years of relevant experience
  • Bachelor's degree in Business, Management, Economics, Accounting, Finance, or Computer and Information Science required; Master's degree preferred.
Company Description
BlueWave specializes in recruiting high-performing team members for technology, digital marketing, sales and leadership roles. While providing exceptional service and quality, we create a talent acquisition roadmap to support long-term and sustainable growth for companies looking to scale.

BLUEWAVE

BlueWave specializes in recruiting high-performing team members for technology, digital marketing, sales and leadership roles. While providing exceptional service and quality, we create a talent acquisition roadmap to support long-term and sustainable growth for companies looking to scale.

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Address

Orlando, FL
USA

Industry

Business

Website

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