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Sr. Director of Product Marketing

Birmingham, AL
  • Posted: over a month ago
  • Full-Time
Job Description

Responsible for the management of BioHorizons implant, prosthetic and associated instrument product lines to achieve the established company objectives.  Areas of responsibility will include marketing, life-cycle management, portfolio planning, segmentation, targeting and positioning. This position will be responsible for leading the product management team and guiding departments across the company to ensure BioHorizons product line continue to meet or exceed customer expectations.



Essential Duties and Responsibilities:


  • Build, lead and nurture the Product Marketing team, while setting the strategic direction with the support of the Vice President of Product Marketing
  • Participate and collaborate with the Vice President of Product Marketing and European brand management team on portfolio positioning, pricing, segmentation and targeting strategies 
  • Develop the marketing plan to be executed by the Product Marketing team
  • Define goals for the Product Marketing team based on corporate objectives and product development to achieve overall company targets
  • Work closely with Sales, Customer Care, Operations, R&D, Regulatory and Quality to ensure effective product life-cycle management from conception to obsolescence
  • Act as the voice of the customer to guide marketing activities and product development decision making cross functionally
  • Manage product and feature development from ideation to implementation with cross functional teams
  • Provide leadership - and be the expert on - the competitive landscape to provide guidance to internal teams for product development and outside sales teams for competitor targeting
  • Perform market analysis, including reviews of competitive products to identify trends and product portfolio gaps to assist with strategic planning
  • Collaborate with sales, and other departments to develop go-to-market strategies to win in targeted customer segments
  • Establish effective and routine communication with department managers to ensure successful completion of projects while keeping senior management informed 
  • Lead the Product Marketing team in the execution of marketing communication efforts, including, development of product marketing collateral, digital marketing promotional campaigns and overall media plan content
  • Ensure the product marketing teams day to day activities are in line with meeting corporate objectives for product development, launches and growth in key markets.
  • Interface with customers, prospects through setting up focus groups with customers and internal team members to gather feedback
  • Provide new hire training to new team members or at key events for existing and new products
  • Regularly attend key industry meetings and courses to meet with customers, suppliers, and team members
  • Other responsibilities as assigned



  • 5-7 years experience in product management (dental industry preferred)
  • 3-5 years of managing product management teams
  • Extensive knowledge of the product development process within the medical device industry
  • Understanding of the regulatory requirements within the medical device industry
  • Strong leadership and negotiation skills
  • Excellent communications skills both oral and written
  • Experience in analyzing data relating to product performance to assist in future product planning and execution of marketing strategy
  • Ability to manage team members with varying projects while meeting deadlines and overall corporate objectives
  • Strong technical and conceptual aptitude
  • COVID vaccination required in states where applicable
  • Hep B vaccination required or signed declination form


  • Bachelor’s Degree in marketing or similar field required. MBA preferred
  • Experience using digital marketing effectively for medical devices
  • Experience in medical device product development process and planning launches in multiple markets
  • Experience guiding cross functional teams throughout life-cycle management to develop, maintain or discontinue products and meet customer needs

Henry Schein, Inc.  is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

Please note that any offer of employment made by BioHorizons is contingent upon the successful completion of a pre-employment background investigation to include a pre-employment drug screen.




Birmingham, AL
35244 USA




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